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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

How AI Is Changing SEO & Digital Marketing

Google has rolled out AI-generated summaries in search, but AI content is unlikely to r...

Rumpl Shares 2023 Impact Report

The B Corp-certified blanket brand said it reduced its carbon footprint and donated mor...

Decoration Roundup: Roland DGA Announces North American Availability of New UV-LED Printers

Also, NameBadges International shares new products, and EasyCut Studio launches a new v...

New Jersey Eyeing ‘Right-Size Packaging’ Bill

The bill, which passed the state senate, would ban large retailers from sending boxes t...

Lane Seven Apparel Opens North Carolina Warehouse

The California-based supplier says the 65,000-square-foot facility will help it better ...

Gildan Recognized for Sustainability Initiatives

The Top 40 supplier has been named to two lists, lauding its ESG efforts.

Vantage Apparel Hires Senior Marketing Director

Donna Krusznis has more than 20 years of marketing experience.

5 Ideas for Plastic Free July

Educate clients on how thoughtfully sourced products can help reduce plastic pollution.

Carhartt Joins U.S. Cotton Trust Protocol

The move will help the workwear brand on its journey to use more responsibly sourced ma...

European Promo Firm Lauded for Denim Upcycling

Kingly received an award for socially responsible strategic management for a project th...

Gemline Introduces Product-Level Carbon Footprint Data

The Top 40 supplier has added “cradle to gate” emissions to more than 100 products, wit...

SanMar Releases 2023 ‘A Canvas for Good’ Sustainability Report

Last year, the supplier increased its line of products that are carbon-neutral or made ...

Gildan Publishes 20th ESG Report

The Top 40 supplier shares progress on a number of initiatives, including reductions in...

Ralph Lauren Debuts 100% Recycled Cotton Polo for Paris Olympics

The designer, which worked with tech startup Natural Fiber Welding to create the sustai...

Print & Promo Franchises Recognized for DEI Efforts by Entrepreneur Magazine

The business magazine recently published a list of the Top 100 Franchises for Diversity...

Everything You Want To Know About Direct-to-Film, the Hottest Trend in Decoration

The latest advancement in decoration technology is cheaper, faster and better – but not...

Decorating Roundup: Arcus Printers Launches UV DTF Transfer Sheets

Also, Brother introduces “direct-to-embroidery” technology, and Stickers International ...

HPG Partners With Evertreen for Reforestation Initiative

The Top 40 supplier plants a tree – which is monitored via satellite – for every natura...

Cap America Releases Inaugural Sustainability Impact Report

The Top 40 supplier outlined some of the energy reduction strategies it embarked on in ...

Botanical PaperWorks Achieves B Corp Certification

The Canadian supplier of plantable seed paper said it will use the sustainability desig...

Pop! Promos Founder Sterling Wilson Nominated to Sedex Holdings Board

If elected to the board of the ethical trade nonprofit, Wilson said he plans to advocat...

Stahls’ Launches Fulfill Engine Software

The heat printing technology supplier acquired the all-in-one print shop solution last ...

California Lawmakers Pass Bills To Ban Thick-Film ‘Reusable’ Plastic Bags

A decade after the state’s initial bag ban passed, advocates are looking to close a loo...

Storm Creek Hires Product & Sustainability Manager

In her new role, Laura Smith will integrate sustainable practices across all stages of ...