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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

JNI Honors Employees, Partners at Virtual Conference

The Top 40 distributor also mailed an extensive swag kit to attendees.

HanesBrands Appoints New CEO

Stephen B. Bratspies previously served as chief merchandising officer at Walmart.

DMD Products Gives Out 500 Sling Grips at Houston Rally

The promo products supplier wanted to spread a message of love at a peaceful protest he...

AIM Smarter Names Its Top Supplier

Hit Promotional Products is the distributor network’s 2019 Supplier of the Year.

Charles River Announces Charitable Efforts

The Top 40 supplier is sponsoring a virtual bike-a-thon to raise money for cancer resea...

How to Elevate Your T-Shirt Packaging

Four creative ideas to help you stand out.

Counselor’s Decorated PPE Challenge

Now’s the chance to show off your inventive and interesting imprinted personal protecti...

House Passes PPP Extension

The legislation, which still needs approval from the Senate, gives small businesses mor...

AIM Smarter Expands into United Kingdom

The distributor affiliate network has launched a U.K. division, adding more than 400 di...

New Instagram Features Help Influencers Make Money

The popular social media app seeks to help content creators by facilitating merch sales...

Facebook Makes Big E-Commerce Push

The social media company announced the launch of Facebook Shops to help affected small ...

Five Ways to Get Employees Invested in Tech Upgrades

Your company can have the most advanced technology out there, but it's no good if the...

Embracing Technological Change in the Promo Industry

Reversing promo’s digital struggles isn’t just about identifying the best tech. It’s al...

PPP Loan Process Frustrates Promo Firms

While some suppliers and distributors were able to gain quick access to funding, others...

Bella + Canvas Exec Cautions Cloth Mask Makers

Chris Blakeslee, Bella’s president, says industry manufacturers should protect themselv...

As Puzzle Sales Soar, Brands Get in on the Action

Thanks to coronavirus-caused lockdowns, jigsaw puzzles have been a hot item for the hom...

Kentucky Company Creates Mask-Making Machine

The device can produce up to 600 pleated cloth masks an hour.

Product Innovation: Vital Hook Allows for No-Touch Interaction

Supplier Brand O’ Guitar designed the PPE product for people who are wary of touching p...

PCNA Donates Children’s Gift Bags to Food Bank

Top 40 supplier Polyconcept North America  (PCNA; asi/78897) has teamed up with the...

PCNA, Hanna Andersson Give Out 10,000 Teddy Bears

Top 40 supplier Polyconcept North America (PCNA; asi/78897) has partnered with...

Dispatches From the Work-From-Home Front, Week 7

ASI staffers share the highlights of their week and the best pieces of content they’ve ...

PPP Loan Relaunch Already Beset With Problems

Congress approved $310 billion more for the coronavirus relief program, but system glit...

When Will Events Come Back?

Distributors are rethinking their event strategies amid extended uncertainty.

Promo Companies Slowly Bringing Back Staff

After laying off the bulk of their employees, many suppliers and distributors have take...

Navigating the CARES Act

In this in-depth webinar, we explore how small-business owners can take advantage of th...