See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Grace Period Ends on Canadian Anti-Spam Law

Digital marketing just got a bit more complicated for companies that do business in...

Counselor Award Winners Honored

In addition to the Person of the Year announcement at this year's Counselor Awards...

Counselor Names Johansson Person of the Year

At a black-tie ceremony in Chicago, Counselor magazine named Henrik Johansson, CEO of...

New Jersey Weighs Ban on Balloon Launches

Legislators in New Jersey are considering enacting prohibitions that certain promo...

Supplier Entrepreneur of the Year 2017: Mike Szymczak & Jason Lucash, Origaudio

The jet lag isn't slowing down Jason Lucash. Just back from his second trip...

Marvin Spike Lifetime Achievement Award 2017: Paul Lage, Gill Studios

The Marvin Spike Lifetime Achievement Award is meant to recognize a promotional...

Adidas Sneaker Promo Weds Beautiful Art & State Pride

The sportswear maker had female artists create, on sneakers, one-of-a-kind designs that...

CPS/Keystone Announces Management-Led Buyout

CPS/Keystone (asi/43051) has a new ownership team. The Erie, PA-based supplier has...

California Could Ban Marijuana Businesses From Using Branded Merchandise

State legislators in California are considering a bill that would prohibit legally...

Economy Watch: U.S. Manufacturing Activity Increases

A closely watched gauge of manufacturing activity in the United States increased in...

Smart Clothing and the Future of Apparel

From “sewbots” and sustainability to smart clothes and nearer-term trends, Counselor ex...

Soccer Shenanigans: Jersey Fails, the U.S. Gold Cup Jersey, & Promo Sales Opps

Why promo distributors should care about the new U.S. men’s soccer team jersey, and the...

Minnesota Distributor Acquires Another MN Promo Firm

The Visual Identity Vault, a Fairmount, MN-based branded merchandise business, has...

“Ode To Tommy John Surgery” Is Minor League Team’s Latest Brilliant Promotion

The Potomac Nationals might be 12.5 games out of first place, but they already have...

Hasseman Marketing Acquires SoCal Distributor

Coshocton, OH-based Hasseman Marketing & Communications (asi/221824) announced...

Soccer Team’s Animated Video Is Marketing Gold

Premier League team has struck marketing paydirt with animated videos that announce the...

Smart Leggings Guide Your Yoga Workout

Nadi X yoga pants feature embedded sensors that work in conjunction with a mobile app t...

Report: Private Equity Firm To Buy Staples, Inc.

Staples Inc., parent company of Top 40 distributor Staples Promotional Products ...

American Apparel: End of An Original

The inside story of how American Apparel’s iconically risqué retail brand collapsed & t...

Global Sales of Licensed Merchandise Rise

Worldwide retail sales of licensed merchandise rose 4.4% in 2016 to $262.9 billion, a...

Will Regulations Dampen Promo Sales in the Cannabis Industry?

While analysts predict that the legal marijuana business will ride a sales high for...

Henderson Printing Buys Vista Leather

The owners of Brockville, ON-based Vista Leather (asi/93988) announced Friday that...

Ill-Fated Fyre Festival Merch Sells For “Big” Money On eBay

In the pantheon of ginormous disasters, there are a few standouts. The great Biblical...

The Image Group Merges With Target Marketing

Two distributorships have merged to form a firm that company principals say is on...

Recall On Staples Chairs

Staples, Inc., parent company of Top 40 distributor Staples Promotional Products ...