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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Earn More Business Through LinkedIn

1. Spice-up your profile by adding videos and presentations. Include brief customer...

Get More Sales With Twitter

With its informal style and direct access to decision-makers, Twitter is an ideal...

Distributor Salesperson of the Year - Andy Olson

Andy Olson is a 21st century Mike Brady.  The father of six in a bustling...

How to Deliver Quality Presentations

A look at today's top technology for salespeople. What Is It? The P300 Pico...

5 Strategies For Maximizing Sales Production

In a fast-paced world in which business happens as quickly as a mouse click, it's...

8 Tips For Building A Successful Blog

Promotional product sales professionals can position themselves as reliable...

How To Do In-Person Sales Calls Right

Advantages went into the field with an industry rep to see how he handled an...

5 Hot Markets for 2016 - Slideshow

Accelerate your sales this year with the help of these insights into five red-hot...

Tech Edge For Salespeople: The TripIt App

Tech Edge takes a look at today's top technology tools for salespeople. This time...

Sell To The Yoga Market

The number of Americans participating in yoga is about on par with the nation's...

5 Tips to Leverage LinkedIn

Use these five expert tips to connect with more quality prospects and spur sales...

7 Tips to Work More Effectively From Home

Use these strategies to ensure your days away from the office are as productive as...

5 Tips to Sharpen Cold Calling Skills

Sell more by sharpening your cold calling skills. Be Targeted: Traditionally,...

5 Traits of Likeable Salespeople

Cultivate these habits, and you'll make deeper, more lasting connections with...

4 Tips For Finding A New Sales Niche

Promotional product sales professionals can tap into lucrative new niches with the...

How To - Master Online Meetings

Employee management - and even sales calls - often happens remotely today. Here are...

7 Ways To Pump Up Your Sales Pipeline

Fill and manage a vibrant sales pipeline with these seven strategies.   ...

How to: Find a New Niche

Tap into a fresh market that is just right for you. Look for a niche that is a...

Six Tips For Starting Your Day Right

These six tips will ensure your morning routine sets you up for maximum productivity...

Live Event Promotions - Swag That Rocks

When you're a hard-rocking punk band, you need swag that blares as brashly as your...

Promo Sunglasses Recalled Due To Excessive Lead

The Consumer Product Safety Commission is recalling approximately 215,000 pairs of...

Mobile Ad Spending to Rise 83%

Marketers will spend more on mobile advertising this year than they will on newspaper...