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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

New Snapchat, Twitter Features Have Promo Potential

Snapchat’s new Spotlight feature and Twitter’s Fleets present opportunities and challen...

How Will the COVID Surge Affect Promo?

Leaders from the promotional products industry weigh in about the latest coronavirus su...

NBA Sends ‘Gift Locker’ to Top Draft Prospects

The locker was filled with high-end branded merchandise.

Under Armour Exits Another College Sponsorship

The sportswear manufacturer reached a buyout agreement with the University of Cincinnati.

Man Faces Prison for Alleged $3M N95 Mask Fraud

The Chicago businessman was supposed to procure PPE for two large hospitals. Instead, a...

2021: Predictions for the Promo Industry

Can we get a do-over? The promo industry is ready to throw away 2020. Here’s why 2021 w...

A T-Shirt That Can Power Your Phone? Maybe Soon

One day promo products pros could be selling logoed shirts made of nylon that can gener...

BDA Sells Its PowerA Brand

The Top 40 promo distributor sold the video gaming accessories brand to ACCO.

Logomark Partners With Igloo

The Top 40 supplier is now selling Igloo drinkware in the promo space.

Power 50 2020: No. 28 Nancy Schmidt, AIA Corporation

Welcome to the 2020 Power 50 list , which ranks the most influential people in the...

Target the Booming Virtual Recruitment Market

There are big opportunities for promo products distributors to help fuel virtual recrui...

Power 50 2020: No. 1 Jeremy Lott, SanMar

Welcome to the 2020 Power 50 list , which ranks the most influential people in the...

Promo Distributors Should Target Cannabis Market

Election Day ballot measures brought different levels of cannabis legalization to five ...

New AI Tool Instantly Generates Brand Logos

The free offering comes from U.K.-based Zyro. It could be a potential tool – and someth...

European Promo Market Braces Amid New Lockdowns

The renewed stay-at-home orders and related restrictions threaten to derail what had be...

Phone Cases Raise Money for USPS

The collection from CASETiFY also includes AirPod cases, watch bands and a sweatshirt.

Trump Outspends Biden on Campaign Merch

Still, when it came to total campaign spending, Biden outpaced Trump.

Case Study: WWE’s Success With E-Commerce Merch

The professional wrestling entertainment company has largely offset a loss in in-venue ...

Market Watch: Manufacturing Activity Rises in October

New orders surged to their highest level in nearly 17 years.

4imprint Says Sales Improving

Promo’s biggest distributor said order intake rates rose closer to prior year levels in...

Social Media Marketing Trends for 2021

A new report from Talkwalker and Hubspot provides insights.

BAMKO Q3 Sales Rise; Cimpress, Gildan Sales Drop

That’s the word from earnings reports released Thursday, Oct. 29 from some of promo’s b...

Instagram Lengthens Livestreams, Adds Archive Time

The developments could help marketers in the promo products industry and beyond.

Power Summit 2020: Top Market Analysis for Promo

Get can’t-miss insights from experts on the trade show/events, education and restaurant...

Power Summit 2020: Surviving a Business Crisis

Derek Block has overcome cancer, the near ruin of his business and the challenges of CO...