Koozie Group Adds Retail Brands AquaVault & LoudCup
The Counselor Top 40 supplier will carry LoudCup’s signature combination tumbler and bl...
GMG Works Launches The Candy Collection
The new product line features a variety of candy flavors packaged in full-color branded...
iPROMOTEu Recognizes Top Supplier Partners
At its annual Supplier Awards Breakfast last month, the Counselor Top 40 distributor re...
PSI 2026 Achieves Guinness World Record
During PSI’s final iteration in Düsseldorf, the international promo community amassed a...
The Bright Side: SnugZ USA Donates $100,000 to Wounded Warrior Project
The Counselor Top 40 supplier earmarks 1% of sales from its Basecamp product line to th...
Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
Pens and other classic categories continued to dominate the total ESP search rankings t...
Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
Though the gains were driven more by price increases than increased sales activity, dis...
Counselor 2025 Product of the Year: Personalized Accessories
Personalized accessories, from stickers to patches to straw toppers, have transformed c...
ASI Orlando 2026: 4 Hard Goods Trends Set To Shape the Year Ahead
On the ASI Orlando show floor, suppliers showed off new products, from sustainable tech...
ASI Orlando 2026: 4 Promo Apparel & Headwear Trends From the Show Floor
From fashion-forward cuts and cozy fabrics to creative decoration, suppliers at ASI Sho...
ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026
As Education Day concluded, flash polling revealed that more than 90% of distributors a...
BEL Promo Adds Alex Moltz as Strategic Sales Manager
Moltz will focus on Miami-based BEL Promo’s top accounts in his new role.
Best in Branding: Cheers to a Year of Fun & Festive Merch
From classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...
PCNA Partners With Libbey Glass
The Counselor Top 40 supplier will now offer a selection of Made in the USA glass barwa...
Top 10 of 2025: Trends, Analysis & Commentary
ASI Media’s readers were especially eager for data this year on everything from promo s...
Magnet Group Honors Top Achievers at National Sales Meeting
The Counselor Top 40 supplier also recognized June Edwards, its director of sales opera...
PCNA Enhances ESP Integration
The Counselor Top 40 supplier’s product listings now include all available color option...
You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
The slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” a...
Retail Market Shifts Its Promo Spend Among Layoffs, Struggles
As retailers try to maximize their spend among tough economic conditions, distributors ...
Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos
Company merch drops leaned into a trendy, vintage aesthetic that had their products loo...
ASI Fort Worth 2025: Seven Top Trends From the Show Floor
From uniquely textured decoration to taking fresh inspiration from retail, here are the...
Custom Ink Survey Finds ‘Gift Gap’ Between Corporate Gifting & Employee Preferences
Custom Ink’s report notes that employees most value personalized and brand-name gifting...
PCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
The Counselor Top 40 supplier and its drinkware-focused subsidiary ETS Express will bot...
Stran Promotional Solutions’ Sales Up 29% in Q3 but It Still Posts Net Loss
The Counselor Top 40 distributor reached sales of nearly $26 million in the third quart...
Promotions Planner: Spread the Love
Start presenting ideas to clients for promo campaigns centered around February observan...