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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Steve Jennings Appointed President of Pinnacle Promotions

Jennings has worked as the Georgia distributor’s chief financial officer since 2008.

LeAnn Jellinek Joins New Sustainable Industry Supplier To The Market

The woman-owned B Corp is a software platform that connects buyers with ethical and sus...

Koozie Group Becomes Carbon-Neutral for Scope 1 & 2 Emissions

The Top 40 supplier supports a forest conservation project that protects 460,000 acres ...

Beyond Recycling: Build the 6 Rs of Sustainability Into Your Business

Use these six strategies as a framework to make your company more environmentally frien...

Decorating Roundup: Boost Speed & Efficiency

Equipment sellers share details of their latest product releases.

Study Finds ‘Forever Chemicals’ in Paper, Bamboo Straws

Reusable stainless-steel straws did not contain PFAS, according to the recent research.

5 Winning Ideas for Cap Decoration

Whether it’s a puff embroidery logo or a custom laser-cut metal embellishment, the deco...

7 Questions To Ask Before Working With an Apparel Decorator

Pricing is only one part of the puzzle when shopping for a screen printer or embroiderer.

Charles River Apparel Launches Breast Cancer Research Giveback

The apparel supplier is donating 10% of sales of select pink products to fund research.

Gemline Highlights Sustainable Textile Traceability With Redesigned MiiR Backpack Line

The Top 40 supplier is using Aware blockchain technology to show consumers the supply c...

3 Sustainability Trends & Where They Fit in Promo

Designer T-shirts made from regenerative cotton, a university-wide upcycling project an...

Starline Switches to 100% Solar Power

The supplier says it’s part of a push to reduce its carbon footprint.

Blue Ridge Graphics Certified by Sustainable Green Printing Partnership

The apparel decorator focuses on water-based screen printing and uses solar energy to p...

Geiger a Finalist for Sustainable Business of the Year in U.K.

The Top 40 distributor also received an EcoVadis Platinum ranking for its U.K. division...

Decorating Roundup: Cool Inks & Hot Leather

Leather sheets for custom engraved patches and high pigment inks with a flexible curing...

Gildan Publishes 19th ESG Report

The company highlighted its efforts to reduce greenhouse gas emissions, among other acc...

Gold Bond Adds Cap America Products to Golf Line

The supplier is offering nine of Cap America’s headwear styles through a new partnership.

ASI Chicago 2023: Despite Some Slowdowns, Sales Going Strong, Panelists Say

During a lively panel discussion, suppliers and distributors discussed 2023 sales, infl...

SOI 2023: Sales – A Different Set of Worries

The eternal concern of landing an order has become top priority once again.

SOI 2023: Supply Chain – The Crisis is Over

Promo has made it through the worst, but that doesn’t mean sourcing worries are a thing...

ASI Chicago 2023: ‘Killer Pitch Master’ Excites & Delights During Energetic Keynote

Precious Williams used anecdotes from her own life to give the audience insight on how ...

adm Group to Reduce Greenhouse Gas Emissions 50% by 2030

The U.K.-headquartered global marketing execution firm released its third-annual sustai...

ASI Chicago 2023: How To Build Your ESG Strategy

Abe Anteby of Threadfast Apparel shared tips on how industry companies can tailor susta...

ASI Chicago 2023: 4 Trends From the Show Floor

Sustainability – from apparel and accessories to pens and tech products – was among the...