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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Koppaka Talks Tech, Addresses BEL’s Place in Promo Industry

Sai Koppaka, president and CEO of BEL USA, isn't worried about Amazon. Instead, the...

Will Robots Be the Next Big Thing?

Despite what the Terminator franchise would have you believe, robots are more likely...

Build Brands, Win Fans With Event Marketing

A massive canopy in the shape of sociopathic scientist from the animated Adult Swim...

Shinola President Discusses Branding, U.S. Manufacturing

Back in 2011, Shinola was just four guys and a whiteboard, trying to come up with an...

Use Augmented Reality to Engage Clients and Generate Leads

Imagine a world where a giant green arrow appears, as if by magic, above your head,...

Top Court in Bangladesh Freezes New Safety Accord

Bangladesh's high court has halted a new accord on fire and building safety that had...

Embroidery Tips and Tricks From an Expert

Joyce Jagger, The Embroidery Coach, shares some insights in this video chat.

Quiz: How Healthy Are Your Business Habits?

Building good habits can be tough. No question. Take New Year's resolutions. Lots of...

Quiz: How Much Do You Know About Social Media?

In the June issue of Wearables, we'll be presenting our 2017 Social Media Guidebook,...

Apparel Company Sues L.L. Bean

KUHL, a Salt Lake City clothing company, has accused outdoor apparel retailer L.L....

Ivory Ella Brings $55,000 Surprise to Tennessee High School

Remember the Wearables T-Shirt Challenge for Charity? Our August feature profiling...

Ink That Thinks: Researchers Work on Health-Monitoring Tattoos

Worried you might be dehydrated? Need to monitor your glucose levels? In the future,...

“Anorexia” Sweatshirt Sold on Amazon Spurs Outrage

An Amazon vendor is selling a sweatshirt that makes light of anorexia, but despite...

Instagram Takeover: Upstate Merch

Instagram is an ideal medium for showing off your best work and giving your clientele...

Preview: 2017 Wearables State of the Industry

Optimism in the decorated-apparel industry is at an all-time high, according to the...

Survey: Consumers Keen to Shop Small Businesses for Holidays

Three-quarters of U.S. consumers plan to do at least some of their holiday shopping...

Report: Holiday Retail Sales Could Grow 4.5%

Economists are predicting strong retail sales for the upcoming holiday season, thanks...

Sycamore Partners Finalizes Staples Acquisition

Private equity firm Sycamore Partners has finalized its $6.9 billion acquisition of...

CPSC Recalls Children’s Sleepwear

The Consumer Product Safety Commission has announced a recall of Chinese-made...

Starbucks to Close Online Merch Store

Starting October 1, coffee lovers will no longer be able to hop onto Starbucks.com to...

Campus Ink Boosts Sales With Student Ambassadors

Steven Farag was an engineering student at the University of Illinois...

Researchers Power Electronics With Human Sweat

In the near future, when you work up a sweat, you could be charging your smartwatch,...

Staples Reports Quarterly Sales

Massachusetts-based Staples Inc., parent company of Top 40 distributor Staples...

CPSC Recalls Dresses for Newborns, Girls

The U.S. Consumer Product Safety Commission (CPSC) has announced a recall of Laura...

Delta Apparel Reports Q3 Sales Increase

Top 40 supplier firm Delta Apparel (asi/49172) reported total net sales of $104.3...