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TIM ANDREWS BLOG

Thoughts and opinions on the advertising specialty industry

Industry Captain Retiring After 47 Years

Monday March 2, 2009 | Filed under:

From Matthew Cohn, vice chairman of ASI Family of Companies:When Judy Moore-Keefe first began working for the Cohn family, the year was 1962 and the company was Santa Claus Industr...

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ASI Presents Second Virtual Trade Show

Monday August 17, 2009 | Filed under:

Back by popular demand - the ASI Virtual Trade Show.  We heard your feedback following our inaugural show in May - which many attendees thought was very productive, educational and...

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Who’s HOT and Who’s NOT?

Friday August 14, 2009 | Filed under:

Are you on Counselor's HOT list?  See who is and who isn't.Check out ASICentral's HOT Facebook post, to see readers' comments, interact and weigh-in.In addition to the list of hot ...

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SAAC and State of the Industry

Thursday August 13, 2009 | Filed under:

I participated in an industry event recently - the 2009 SAAC Show in Long Beach, California. The Specialty Advertising Association of California invited me to discuss the state of ...

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Awards From Suppliers - A Closer Look

Tuesday August 4, 2009 | Filed under:

Any time we present awards at an industry event like the recent black-tie Counselor Awards at ASI Show Chicago, we spend a lot of time working with the supplier designing the award...

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4 More Hot Products - Video

Friday July 24, 2009 | Filed under:

On the final day of the ASI Show Chicago I found four more products that your clients will love.  They're useful, well-made and inventive, and they include: Foldable plastic step-s...

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Chicago Attendance Strong, Education Day up 7%

Thursday July 23, 2009 | Filed under:

The ASI Show in Chicago just ended and the numbers are in:  we attracted nearly 4,300 distributors, with Education Day attracting nearly 900 distributors, up 7% from a year ago.  F...

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Chicago Hot Products Video

Thursday July 23, 2009 | Filed under:

The ASI Show in Chicago ends later today and I can't tell you how much I enjoyed doing business in the Windy City, which has really come into its own as one of the most vibrant and...

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Counselor Awards Honors Distributor Salespeople

Wednesday July 22, 2009 | Filed under:

Every year I stand on stage at a fabulous venue during an ASI Show and look out on a black-tie crowd ready for our annual Counselor Awards and I feel exactly the same way:  thrille...

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New Email Marketing Tool for Distributors

Tuesday July 21, 2009 | Filed under:

Today we're launching a new, easy-to-use email marketing tool that allows distributors to quickly create and send email marketing messages and promotions to customers with the clic...

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ASI Enhances ASI ContentBridge Platform

Monday July 20, 2009 | Filed under:

When someone like Dave Regan, vice president of sales at Counselor Top 40 Distributor The Vernon Company (asi/351700), gives a product a thumbs up, you can bet it's worth a look.Da...

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Remembering Lenore Goldberg

Wednesday July 15, 2009 | Filed under:

There are many wonderful people in this industry, but Lenore Goldberg was a very special one. This week, I join her family, friends and colleagues in mourning her passing.I met Len...

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Counselor Survey Shows Higher Employee Morale

Tuesday July 14, 2009 | Filed under:

What is your company doing to boost morale?  Counselor magazine's second annual Best Places to Work survey indicates higher morale at industry firms.  Interesting, considering the ...

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Digitally Speaking, for Sex and the City and Wedding Crashers

Monday July 13, 2009 | Filed under:

Marketers across all industries are asking themselves the same question, "How can I capitalize on social media and actually integrate it into my marketing so it works?"Integrating ...

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How Can I Enhance my Print Catalog Online to Grow Sales?

Wednesday July 1, 2009 | Filed under:

When it comes to catalogs, suppliers want to know how many to print and who to target.  For distributors, the question always comes down to:  what's the best use of catalogs for my...

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