Los Angeles-based apparel supplier BELLA+CANVAS (asi/39590) and Cleveland-based on-demand printing and fulfillment company Stakes Manufacturing (asi/88974) have formed a strategic partnership to help global brands and major retailers offer nearshore and Made-in-the-USA, Printed-in-the-USA supply chain models.

“Our goal is to support the evolving global landscape and help our partners navigate the challenges stemming from tariffs while also unlocking new opportunities to optimize for a more balanced and resilient supply chain,” said Jed Seifert, co-founder of Stakes Manufacturing and 2024 Counselor Bess Cohn Humanitarian of the Year winner. “BELLA+CANVAS has long set the standard for premium product quality, and their unmatched domestic and nearshore production capabilities make them an ideal partner in this effort.”

Through the partnership, the companies say they’re offering end-to-end domestic and nearshore solutions that prioritize speedy turnaround times and a quick replenishment cycle, as well as premium apparel and retail-grade decoration. Prioritizing a domestic supply chain for apparel production and on-demand decoration also has an element of sustainability, since it reduces overproduction, and shorter shipping distances help lower carbon impact, the companies say. In addition, the partnership helps with cost-efficiency by minimizing freight costs and tariff exposure.

“BELLA+CANVAS is proud to help brands and retailers optimize their supply chains with both domestic and nearshore capabilities while also elevating product quality, sustainability and speed to market,” said Megan Spire, vice president of sales at BELLA+CANVAS and a member of Counselor’s Power 50 list of the most influential people in the promotional products industry. “Our partnership with Stakes enables retail-quality digital printing at scale, empowering brands to stay competitive and nimble in today’s volatile global market.”

President Donald Trump’s dizzying import tariff policy has been a factor influencing distributors and retailers to focus on Made-in-the-USA goods. Several promo suppliers have reported significant sales growth in recent weeks, driven by that heightened demand for American-made goods across various product categories.