Sustainability April 21, 2025
Get Ready for Inaugural Why It Matters LIVE: Sustainable Merch Summit on June 10
ASI’s Promo for the Planet has teamed up with Branded Merch Network, Apparelist and the 2 Regular Guys podcast to spotlight sustainability in promo, print and apparel.
Key Takeaways
• Sustainable Merch Summit: ASI’s Promo for the Planet, along with Branded Merch Network, Apparelist and the 2 Regular Guys podcast, is hosting the inaugural Why It Matters LIVE: Sustainable Merch Summit on June 10.
• Purposeful Impact: This virtual event will feature live panels, keynotes and case studies from industry leaders, focusing on moving from performative greenwashing to genuine values-driven sustainable practices.
ASI’s Promo for the Planet is joining three other powerhouse platforms in the branded merchandise and apparel industry – Branded Merch Network, Apparelist and the 2 Regular Guys podcast – for an engaging and informative virtual event focused on sustainability.
The inaugural Why It Matters LIVE: Sustainable Merch Summit, slated for Tuesday, June 10, at 1 p.m. Eastern, is designed to spark real conversations, share practical strategies and celebrate the brands shaping a more responsible industry.
Mark Your Calendar
What: Why It Matters LIVE: Sustainable Merch Summit
Who: ASI Promo for the Planet, Branded Merch Network, Apparelist, 2 Regular Guys
When: 1 p.m. ET, Tuesday, June 10
Where: Virtual (free to attend – registration details coming soon)
Why? To spark conversations about shaping a more responsible print, promo and decorated apparel industry
“Let’s be honest – if it ends up in the trash, it wasn’t sustainable to begin with,” said Jay Busselle, co-founder of the Branded Merch Network and one of the organizers of the summit. “The most impactful branded merch is the kind people actually want, use and keep.”
This free two-hour-long event will feature a blend of live panels, prerecorded keynotes, real-world case studies and a few unexpected moments of fun. Attendees will hear from decorators, distributors, suppliers and sustainability champions who are reshaping the industry across three essential sectors: promotional products, print (including commercial printing, packaging and paper-based media) and apparel (including decoration, custom garments and wearable production).
The main purpose of the event is to inspire, educate and continue to change the landscape from performative greenwashing to purposeful, values-driven sustainable impact. Featured topics will include the state of sustainability in the industry, the future of sustainable merch, supplier and decorator case studies, why certification matters and how sustainability can lead to sales.
The event is open to distributors, decorators, suppliers, brand marketers and sustainability leaders from across the promo, print and apparel industries. Anyone who believes the industry can – and should – do better should attend, organizers said.
Registration for the event will open soon. Stay tuned for event links, promotional assets and the lineup of featured presenters.

Promo for the Planet is your destination for the latest news, biggest trends and best ideas to help build a more sustainable and socially-responsible industry.