News December 03, 2025
Former Wayfair Chief Commercial Officer Dave DeSandre Joins VistaPrint
DeSandre will define and lead North American business operations for the subsidiary of Cimpress, a Counselor Top 40 distributor.
Key Takeaways
• Dave DeSandre has joined VistaPrint as senior vice president of North America, category management, after eight years at Wayfair, where he served as chief commercial officer for its B2B division.
• DeSandre will lead VistaPrint’s North American operations, focusing on category transformation, product innovation, customer experience and commercial strategy execution.
• The appointment follows Cimpress’ 7% Q1 growth, with VistaPrint contributing a 6% year-over-year revenue increase to nearly $455 million.
VistaPrint has a new SVP.
The subsidiary of Counselor Top 40 distributor Cimpress (asi/162149) announced this week that Dave DeSandre has joined the company as senior vice president of North America, category management. He comes to the distributor from Wayfair after eight years at the retail furniture giant. Most recently, he served as chief commercial officer of Wayfair’s B2B arm, which he helped scale into a multi-billion-dollar platform. Before Wayfair, DeSandre spent several years in consulting and private equity.
Dave DeSandre comes to VistaPrint after spending eight years with Wayfair’s B2B business.
In his new role, DeSandre will define and lead VistaPrint’s North American business operations, with a focus on category transformation across product innovation, customer experience and commercial strategy execution. He will also partner cross-functionally to drive results across manufacturing, technology, product experience and marketing, according to the distributor.
“VistaPrint’s global manufacturing scale and capabilities are unmatched in this industry,” DeSandre said. “I’m thrilled to leverage these assets to build an experience that empowers small businesses and unlocks new growth for the North American market.”
DeSandre will report directly to VistaPrint CEO Florian Baumgartner.
“Dave has a demonstrated track record of obsessing over customers and finding end-to-end solutions to help solve their problems,” said Baumgartner. “As we continue to prioritize finding and developing great people across the organization, Dave will be an invaluable addition to our executive team and will sharpen our focus on VistaPrint’s largest and most important market.”
Last month, Cimpress posted 7% Q1 growth, attributing some of its success to VistaPrint’s quarterly revenue, which grew 6% year over year to nearly $455 million. Cimpress said the spike was fueled by VistaPrint’s product innovation and Cimpress’ broad network of production facilities globally.
Cimpress ranked 11th on Counselor’s most recent list of top distributors in the industry, based on estimated North American promotional products revenue of $326.4 million.