News December 30, 2025
Stahls’ Adds 4 Leaders To Help Scale On-Demand Fulfillment Technology
The supplier of heat-printing equipment and apparel-decoration technology said the hirings reinforce its commitment to scaling its Fulfill Engine platform and expanding enterprise partnerships.
Key Takeaways
• Stahls’ (asi/88984) has added four executives to its leadership team to support the growth of its Fulfill Engine platform, enterprise partnerships and heat transfer and print-on-demand technologies.
• The hires include new vice presidents overseeing integrated partnerships, global enterprise sales and Fulfill Engine sales, along with a senior director focused on dimensional embellishments.
• The leadership expansion builds on Stahls’ investments since acquiring Fulfill Engine in 2023, as the company positions itself for continued scale in on-demand and heat-transfer decoration.
St. Clair Shores, MI-based Stahls’ (asi/88984) is growing its leadership team with four new hires intended to help it scale its Fulfill Engine platform, expand enterprise partnerships and accelerate innovation across heat transfer and print-on-demand (POD) technology.
Stahls’ (asi/88984) has added four leaders to its team. Clockwise from top left are Janine Moore, Corey Cardinal, Daniel Van der Kolk and Danielle Augustine.
The leadership additions are: Corey Cardinal, vice president of integrated partnerships; Daniel Van der Kolk, vice president of enterprise sales, global; Janine Moore, senior director of dimensional embellishments; and Danielle Augustine, vice president of sales for Fulfill Engine technology.
Together, the appointments reflect Stahls’ continued investment in collaboration, connectivity and category leadership as heat-transfer technology adoption accelerates in promo, according to Stahls’.
“Building our leadership team to serve an evolving global marketplace is how a 94-year-old family business continues to grow,” said Stahls’ CEO Carleen Gray, a member of Counselor’s Power 50 list of the most influential people in promo and the 2025 Counselor International Person of the Year. “We deeply value the legacy leaders who built this company and its culture, and we are equally intentional about adding experienced talent with the expertise needed to compete, innovate and scale globally. That balance, honoring what made us strong while investing in what’s next, is what positions Stahls’ for long-term growth.”
Cardinal brings deep experience building strategic alliances and platform integrations that enable ecosystem-led growth and seamless collaboration across the POD marketplace. Van der Kolk is a seasoned global sales leader with a strong track record of scaling complex, multi-region enterprise programs and long-term strategic partnerships. Moore will lead the growth of Stahls’ premium decoration portfolio, including emblems, patches and advanced heat-applied solutions such as Liquid 3D. Augustine brings extensive experience in platform commercialization and customer adoption, helping brands and partners implement connected, automated workflows for on-demand decoration at scale.
Stahls’ acquired Fulfill Engine in 2023, and has since positioned itself as a leader in the POD space. The company held an inaugural POD conference in February and opened its SF-1 facility in the fall to showcase on-demand fulfillment. This latest round of hirings is a continuation of that trend, according to Stahls’.
“These additions strengthen our ability to serve customers as heat-transfer technology scales across enterprise brands and on-demand becomes the standard,” said Josh Ellsworth, chief revenue officer at Stahls’.