Counselor Top 40 supplier Vantage Apparel (asi/93390) has appointed Chris Alfano as chief information and digital officer. In the expanded role, Alfano will lead the Avenel, NJ-based company’s enterprise technology strategy, data ecosystem and digital transformation initiatives – ensuring that the company’s systems, data and digital experiences continue to drive measurable growth and innovation, according to Vantage.

Chris Alfano, Vantage Apparel (asi/93390)

“Chris has been instrumental in modernizing Vantage’s technology infrastructure and accelerating our digital transformation,” said Rob Watson, CEO of Vantage and a member of the Counselor Power 50 list of promo’s most influential people. “His deep understanding of the promotional products industry, digital strategy and data-driven innovation makes him the ideal leader to guide Vantage into its next phase of growth.”

Alfano boasts a long career in technology, distinguishing himself as a driving force in digital transformation and operational system infrastructure. He spent several years at Vantage as chief technology officer, where he successfully modernized the company’s enterprise resource planning system and spearheaded the shift toward more efficient, digitally integrated processes. In 2020, he left the company for several years before returning in 2023 as chief digital officer, when he led initiatives that strengthened Vantage’s digital capabilities, webstore platform implementation and strategic integration partnerships.

In his newest role with the company, Alfano will define and execute Vantage’s IT and digital roadmap, overseeing enterprise platforms, cloud infrastructure, data strategy and cybersecurity. He will also lead efforts to expand e-commerce capabilities and implement automation and AI-driven insights.

“It’s an incredible moment to be part of the Vantage team as we continue to evolve digitally,” Alfano said. “Our focus is on empowering our people, strengthening the connections with our partners and distributors, and building digital experiences that make doing business with Vantage even easier. The innovation happening across our teams is inspiring, and I’m proud to help lead this next chapter together.”

Vantage Apparel ranked 35th on Counselor’s most recent list of top suppliers in the industry, with 2024 North American promotional products revenue of $55 million.