Brook + Whittle, which provides sustainable packaging solutions, has acquired Counselor Top 40 supplier Stouse (asi/89910).

Financial terms of the deal were not released. Going forward, Stouse will operate within the Sprink Division of Brook + Whittle, which also includes Discount Labels (asi/49890), a label manufacturer. Stouse specializes in making decals, labels and printed promotional items.

“This acquisition represents a significant milestone in Brook + Whittle’s growth strategy, further enhancing our capabilities and product offerings,” said Bill Wood, executive vice president of the Sprink Division. “By uniting Stouse with Sprink and Discount Labels, we can provide our customers with an unmatched range of products and solutions, delivered fast and with high quality.”

Through the acquisition, Stouse will be able to sell stand-up pouches, RFID embedded labels, shipping labels and prime labels. Meanwhile, Stouse’s product portfolio of coasters, parking hang tags, magnets, decals, stickers, yard signs, and folding cartons will now be among Brook + Whittle’s offerings.

Based on reported 2023 North American promotional product revenue of $56.2 million, Stouse ranked 35th on Counselor’s most recent list of the largest suppliers in the industry. Founded in 1977, the firm is based in New Century, KS.

Brook + Whittle describes itself as one of North America’s leading manufacturers of pressure-sensitive, shrink sleeves, flexible packaging, and heat transfer labels. Headquartered in Guilford, CT, the company operates 15 locations across the United States.

Of the Stouse deal, Brook + Whittle said, “Brook + Whittle looks forward to leveraging this acquisition to drive continued growth and success, while remaining focused on its mission to provide innovative, sustainable packaging solutions.”