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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Tariffs Prompt Promo Suppliers To Pause China Imports, Stoking COVID-Era Supply Chain Fears

The 145% levy rates on China have companies in the merch space halting orders and shipm...

Acquisition Drives Sales Gain for Stran Promo But Firm Posts $4M Loss in 2024

The publicly traded Counselor Top 40 distributor released fully audited financial resul...

California Becomes First State To Sue President Donald Trump Over Tariffs

The Golden State’s complaint makes claims similar to other recent lawsuits against the ...

Koozie Group & Garyline To Combine Under Same Private Equity Ownership

Mill Point Capital LLC, a New York City-based PE firm, has acquired Koozie Group. The f...

Libertarian Public Interest Law Firm Sues Trump Administration Over Tariffs

Bringing the suit on behalf of five businesses that claim harm from the new import duti...

Former Duty-Free ‘Low Value’ Imports From China To Be Subject to 120% Tariff Rate

The change will impact promo suppliers and distributors. Meanwhile, there was confusion...

Headwear Brand Imperial Names Jeremy Davis CEO

The firm, whose brands sell in promo and other markets, noted that Davis has led the ac...

Quad Expands With Enru Acquisition & Promotes Tim Maleeny To Lead Agency Solutions

The multibillion-dollar commercial printing/marketing experience company also recently ...

Nearly 1,000 Tune Into ASI Tariff Webinar Featuring Expert Panelists

The panel discussed the implications of the Trump administration’s tariffs for promo an...

Trump Pauses Reciprocal Tariffs for Most Countries; Hikes Levies On China

The president said he was dropping specialized country-specific import levy rates he an...

Legality of Trump Tariffs Questioned as President Hits China With Higher Import Levy Rates

Some legal experts say President Trump lacks the authority to implement his sweeping du...

Tariff Turmoil Ignites Red-Hot Demand for American-Made Merch

Distributors are flocking to suppliers that can offer domestically manufactured solutio...

Trump Administration Considering Scaling Down Proposed Port Call Fees

The potential multimillion-dollar charges stand to vastly increase importing costs and ...

Learn From These 4 Fun 2025 Masters Merch Trends

Golf’s first major tournament of the year plays host to one of the most interesting phe...

United Kingdom To Restrict Government Departments From Buying Branded Merch

A U.K. minister called spending on promotional products “wasteful,” adding it will be a...

BAMKO Names New Chief Financial Officer

Bevin Conley comes to the Counselor Top 40 distributor from Advantage Solutions, a firm...

After Cyberattack, Crystal D Fully Operational Again

The Minnesota-based supplier of crystal awards and gifts said that, despite the disrupt...

President Trump Extends TikTok ‘Sell or Be Banned’ Deadline by 75 Days

China-based ByteDance was up against an April 5 deadline to sell its U.S. TikTok operat...

The Fallout From Trump’s ‘Worse Than Expected’ Tariffs

Promo leaders expect the sweeping new levies, announced by the president on April 2, to...

L.L.Bean Hits 4imprint With Trademark Lawsuit Over ‘Boat and Tote’ Branding

The Maine-based outdoors brand wants promo’s largest distributor to pay damages, fork o...

iPROMOTEu Announces a Bevy of Promotions, Unifies AIA Corp. Under Its Brand

The Counselor Top 40 distributor said the changes will strengthen operational efficienc...

PCNA Announces Partnerships With Brands London Fog, Weather Station & Leuchtturm1917

The Counselor Top 40 firm will be selling a handful of notebook styles from Leuchtturm1...

President Trump Announces Sweeping New Baseline & 'Reciprocal' Import Tariffs

The president revealed new levies on April 2 that stand to affect promo product pricing...

Lederer-Led Firm Relaunches MyPromoPartner as Premium Square USA With Expanded Products, New Director

An investment firm headed by promo industry veteran Jeff Lederer acquired supplier MyPr...

Quad, a Multibillion-Dollar Global Agency, Enters the Promo Space

The Wisconsin-headquartered company has launched a new branded solutions division with ...