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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

3M/Promotional Markets’ Sales Reportedly Dropped About 3% in 2024

Still, the Counselor Top 40 supplier is excited about new initiatives for 2025, includi...

Shonebarger, Appelbaum Launch New Supplier

Promo veterans Eric Shonebarger and Josh Appelbaum have created TCF Linen, a new divisi...

Promo Industry Achieves Record Sales in 2024 Despite Challenges

ASI Research shows that distributors increased collective sales by 1.8% year over year ...

Stran Promo Restates 2022 & 2023 Financial Performance

The publicly traded Counselor Top 40 firm’s new data shows that it sustained losses in ...

CBP Aims To Close Duty-Free Loophole for Certain ‘Low-Value’ Imports

Promo supply chain experts don’t anticipate major industry impacts but noted small-batc...

Judge Dismisses Lead Lawsuit Against Stanley Drinkware’s Parent Firm

Still, U.S. District Judge Tana Lin left the door open for plaintiffs in the proposed c...

No ‘Day One’ New Trump Tariffs, But President Says the Levies Are Coming

Intensified import duties are a strong possibility under the United States’ just-sworn-...

Hit Promo To Create, Sell Cutter & Buck-Branded Hard Goods

The move marks another strategic partnership between Counselor Top 40 promotional produ...

BAMKO Marks 25th Anniversary With Special Celebration

What started as a little swag adventure among college students has turned into a global...

4imprint Says Annual Growth Slowed Again

Still, promo’s largest distributor notched another record-breaking revenue tally, incre...

Promo Marketers React to TikTok’s Swift Reinstatement

A federal ban led to the popular app briefly being unavailable over the weekend, but se...

Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s are...

TikTok Ban Looms: Promo Marketers Brace for Seismic Shifts in Strategy

There were indications the popular app could be saved from outlawing at the 11th hour, ...

‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires

Los Angeles-area promo companies have faced harrowing challenges since the blazes erupt...

Feds Ban Large China-Based Textile Manufacturer Over Forced Labor Concerns

The action against Huafu Fashion Co., 25 of its subsidiaries and other entities in sect...

Koozie Group Acquires 125-Year-Old Calendar Company’s Line

The Counselor Top 40 firm has struck a deal that entails the purchase of Skinner & Kenn...

Creative Studio Promotions & Technology Earns EcoVadis Gold Ranking

The woman-owned, Michigan-based distributor also recently placed on the Inc. 5000 list ...

Taylor Promotional Products Names Rick Roddis President

Roddis is taking the top role at the Counselor Top 40 distributor as former president M...

Vantage Apparel Partners with iClick

The Counselor Top 40 supplier will be offering tech accessories from the Seattle-based ...

S&S Activewear To Sell Medical Scrubwear Brand Jaanuu

The Counselor Top 40 supplier will be offering an assortment of the physician-founded m...

NYC-Based Gifting Company Snappy Acquires Covver

The resulting integration will combine a global gifting platform with workflow-streamli...

Terry Town Debuts Bag Line With Sustainability Focus

The supplier known for its blankets and towels is branching out into bags, launching a ...

Custom Ink Hires New C-Suiter & Promotes Executive To Lead New Division

The Counselor Top 40 distributor hired Arthur Chapin as chief product, design and techn...

Counselor Top 40 Supplier Stouse Acquired by Brook + Whittle

Stouse will be part of Brook + Whittle’s Sprink Division, which also includes Discount ...

ASI Orlando 2025: The Year’s First Promo Trade Show Sparked Excitement

From a bustling exhibit floor and business-building education to an inspiring keynote a...