Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Trade War: New U.S. Tariffs Take Effect, Prompting Countermeasures From Top Trading Partners

President Trump moved forward with import levies on Canada, Mexico and China this week,...

New Steel & Aluminum Tariffs To Spike Product Prices

The tariffs on the metals, which went into effect March 12, stand to drive up prices on...

BAMKO’S Sales & Earnings Rose In 2024 Despite Q4 Declines

The Counselor Top 40 distributor reported its financials on March 11 as its publicly tr...

4imprint’s Sales & Earnings Grew In 2024 But 2025 Is Off To a Rocky Start

The Counselor Top 40 distributor reported full-year financial results March 12 that sho...

Crystal D Reports Progress On Overcoming Cyberattack Fallout

The Minnesota-headquartered supplier of crystal awards and gifts said that, as of March...

Custom Ink Names Ryan Massimo Chief Revenue Officer

The Counselor Top 40 distributor noted that Massimo has executive experience at Vistapr...

S&S Integrates alphabroder Products on Its Website as AB Brand Sunsetting Nears

Counselor Top 40 supplier S&S Activewear will house all alphabroder products on its U.S...

SBA Launches New ‘Made in America’ Manufacturing Initiative

The effort could potentially be a boon for companies in the print and promo space that ...

LA Kings Apologize for Branded Scarves Given Away on ‘Armenian Night’

The NHL franchise provided a logoed item that was made in Turkey, which upset its Armen...

Cyberattack Debilitates Crystal D's Operations: Communication Down, Orders Rescheduled

The Minnesota-headquartered supplier of crystal awards and gifts had lost communication...

The Bright Side: SanMar Sponsorship of ‘Beat the Bridge’ Helps Fight Type 1 Diabetes

The popular 8K race benefits diabetes-battling nonprofit Breakthrough T1D. The Counselo...

PRO Act Bill That Could Upend Independent Contractor Classifications in Promo Is Reintroduced

The bill’s a long shot to become law though and its reemergence comes at a time when en...

Goldstar Acquires Australian Supplier, Expands Into New Continent

The Tennessee-headquartered Counselor Top 40 supplier already did business in the North...

Jill Stirnkorb Joins California Tattoos & Promotional Products in VP Role

Stirnkorb has more than 30 years of promo experience and has been an active volunteer w...

AlphaGraphics Says It Generated Nearly $330M in 2024

The Colorado-headquartered franchisor, which offers print, promo, design and related ma...

Whitestone Taps Karie Cowden To Lead Growing Enterprise Sales Division

Cowden is a promo veteran who has served in high-profile volunteer positions in the pr...

East & Gulf Coast Port Workers Ratify New Contract, Ending Strike Threat

It’s good news for the supply chain of the promotional products industry – and all indu...

HH Agency Names Marty Engel as Chief Revenue Officer To Lead Growth

Engel joins the Wisconsin-based merch solutions provider as a promo products veteran wh...

Paul Lage Retires From California Tattoos; the Supplier Names New Co-President

Longtime industry leader Lage's last role was as a board member for the parent company ...

The Vernon Company Completes Collaboration-Focused Renovation

The Counselor Top 40 firm has created Vernon Commons – a new contemporary workspace at ...

Stanley Tumbler’s Parent Firm Responds to Stanley Black & Decker’s Trademark Lawsuit

A court battle over the “Stanley” name appears to be brewing between Pacific Market Int...

Ball Pro Acquires Supplier Branded Apparel

The move brings a range of name-brand clothing offerings into Ball Pro’s product mix an...

BDA Names Stuart Shepherd Managing Director for EMEA Region

The Counselor Top 40 distributor said the move signals its ambition to substantially gr...

Stanley Black & Decker Files Trademark Suit Against Stanley Drinkware’s Parent Company

A complaint says PMI has breached agreements on how it can use the “Stanley” name, with...

Gildan Reports Full-Year 2024 Sales Rise, Announces C-Suite Moves

The Counselor Top 40 supplier noted that it achieved a company record for Q4 sales and ...