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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Counselor Power 50 2024: No. 49 Jose Gomez, Edwards Garment

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 32 Chris Lee, Brand Addition

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 25 Andy Shape, Stran Promotional Solutions

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 7 Marc Simon, HALO Branded Solutions

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 6 Frank Myers, S&S Activewear

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 2 CJ Schmidt, Hit Promotional Products

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Blue Generation Names Brett Garran VP of Sales

Garran joins the Counselor Top 40 supplier with a background that includes sales experi...

Florida Promo Firms Trying To Get Back on Track After Hurricane Milton

Some industry companies emerged unscathed, while others sustained damage to their facil...

Are Supplier Credit Card Fees Warranted?

As more distributors pay for orders with credit cards, suppliers are charging fees to p...

One Port Strike Ended. Does Another Loom?

A new master contract for dockworkers still needs to be inked but considerable impasses...

LAT Apparel Announces New Majority Owner & Leadership Structure

Gina Watson, CEO until recently, has become the principal owner and chair of the appare...

Promo Firms Announce Closures as Hurricane Milton Closes In

Counselor Top 40 suppliers were among those planning to shut down for a time the week o...

Spector & Co. Appoints New CEO & President

Rob Spector, previously president and with the firm for more than 30 years, has become ...

The Specialty Company Acquires Promotional Alliance

The deal sees Mississippi-based promo distributor TSC expand its footprint to Minnesota...

Calls Renewed To Dismiss Lawsuit Against Stanley Drinkware’s Parent Firm

Attorneys for Pacific Market International have filed new motions in federal court in W...

Port Workers End Strike; Promo Breathes Sighs of Relief

Promo leaders were relieved at the news that a tentative agreement on wages was enough ...

S&S Activewear Completes the Acquisition of alphabroder

For now, the firms will go to market under their respective brand offerings backed by t...

MLB Helmets Now Feature a Paying Sponsor’s Logo

The big-league playoffs began this week, and workwear brand STRAUSS’ logo now adorns th...

Print-on-Demand Provider Spoke Custom Opens New Headquarters

The new 107,000-square-foot facility doubles production capacity for the company, which...

Promo Pros Aid Devastated NC Communities in the Wake of Helene

Stephen McFadden of The Specialty Company was among those taking action and encouraging...

Group Bayport Acquires Majority Stake in Promo/Print Firm Optamark

The acquiring company, a global provider of personalized products in a range of categor...

Hanes Finalizes Sale of Champion to Authentic Brands Group

Counselor Top 40 supplier Gildan will be carrying Champion in the promo market, accordi...

ExxonMobil Sued Over Plastic Recyclability Claims

The suit doesn’t directly involve promo, but its outcome can have potential import acro...

Promo Companies Brace for Hurricane Helene

The massive hurricane was forcing closures and otherwise impacting operations at indust...

Tim Nale Named Chief Brand Officer at Proforma

Nale joins the Counselor Top 40 distributor with a technology background that had him i...