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Christopher Ruvo

  • Digital News Director; Editor, PromoGram

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Brandability Anticipates $35M in 2024 Sales After Acquiring Business Innovations

Keen on expanding nationally, Texas-based Brandability just announced the acquisition o...

Lawsuit: Yeti Merch Was Supposed To Be Recycled; Instead, It Was Sold Illegally

The outdoor brand recently won a default judgement against one defendant in the case, b...

PCNA Names First-Ever Chief Growth Officer

Doug Mitchell has a leadership background in e-commerce, digital marketing and advertis...

Promo Pros Discuss Impacts From Tragic Bridge Collapse in Baltimore

Industry companies in and around the city say they haven’t yet experienced direct major...

Just Right Products Gets Green Light for New 80,000-Square-Foot Facility

The industry company is building the facility on a 17.5-acre site in Fort Worth, TX.

BPMA Names Phil Goodman CEO

The British Promotional Merchandise Association is a trade organization serving the ind...

Scammers Are Posing as Suppliers in Reported Malware Scheme

There are telltale signs distributors can look for to detect the trickery, executives s...

The Bright Side: Koozie Group Donation Benefits Service Dog Nonprofit

The Top 40 supplier gave nearly $27,000 to support 4 Paws for Ability.

Stat Spotlight: The Economy Near the Close of Q1

These statistics offer need-to-know insights on an economic picture that’s confounding ...

Gildan’s Board Is in Talks To Sell the Top 40 Supplier

Word on a potential sale comes as the Montreal-headquartered global apparel manufacture...

Ask Us Anything: How Can Distributors Bolster Their Bottom Line?

In this Q&A, two leaders of successful distributorships deliver insights that will help...

Plank Returns as Under Armour CEO; Linnartz Out After One Year

The athleticwear maker’s stock price sunk in the days following the announcement, and s...

Facilisgroup’s Sales Increase Not Enough To Lift Down Year for Parent Firm

A revenue decline at Brand Addition led to the decrease for The Pebble Group, which own...

PromoAlliance Debuts Quarterly Webinar on International Promo Business

Leading market executives – Tim Andrews of ASI, Petra Lassahn of Germany-based PSI, and...

Cap America Promotes Two Pros to Sales Leadership Roles

The Top 40 supplier named Craig Wallace vice president of sales, while Lauren Allen is ...

Crystal D Names Sales VP & Hires Its First Wholesale Brand Manager

The supplier of corporate awards and gifts is also onboarding two additional profession...

Houston-Based Contract Decorator Names New VP of Ops

Texas Art Embroidery/4EZtees.com has tapped industry veteran Mark Knoblauch for the key...

New Federal Rule on Independent Contractors Takes Effect. Now What?

This primer explains the regulation and its possible implications for the industry.

BAMKO’s Sales Declined Nearly 12% in 2023

The Top 40 distributor is part of a publicly traded company that reported its full-year...

3M Names New CEO

William M. Brown is replacing Michael Roman as CEO at the multinational conglomerate, w...

4imprint Reports Annual Sales Record, But Growth Slowed in 2023

The Top 40 distributor generated global revenue north of $1.3 billion last year, while ...

Activist Investor Sues Gildan & Its Board of Directors

It’s a new development in the battle between the board and some investors that ensued f...

Orbus Opening New Manufacturing Facility in North Carolina

The plant in Huntersville will house SEG Systems and Fabric Images, subsidiaries of the...

‘If It Sounds Too Good To Be True…’: Texas Distributor Warns of Scam

A con artist posing as a buyer for a massive home construction company targeted John Ba...

Seattle Kraken File Counterclaims, New Dismissal Request in Merch Lawsuit

The case centers on allegations of trademark infringement tied to the 2024 Winter Class...