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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

4 Merch Marketing Lessons From Liquid Death’s Cold Plunge Tub & Casket Cooler

The completely custom, highly creative promotional products make a great study for dist...

BDA Partners With Seattle Seahawks on New European Merch Efforts

The Counselor Top 40 distributor is now the NFL team’s official branded merchandise par...

Vantage Apparel Names New Director of Customer Experience

Shira Hudson will be leading a team of service pros at the Counselor Top 40 supplier.

Cintas Reports Rise in Q1 Sales, Earnings

The publicly traded Counselor Top 40 distributor operates on a fiscal year, and its fir...

Starline To Distribute Rupt Products in Canada

The Counselor Top 40 supplier has struck an exclusive distribution partnership with the...

Koozie Group Inks New Partnership With Tervis

Executives said the Counselor Top 40 supplier will become the exclusive supplier of the...

4 Reasons Promo Is Going To Have a Strong Fourth Quarter

The industry will end the year with a bang, collectively generating its highest revenue...

Holiday Outlook: Global Promo Suppliers Talk Q4 Trends, Challenges & Sales Expectations

Moderated by ASI’s Michele Bell, this PromoAlliance webinar featured an in-depth discus...

Ports Prep for Strike as Oct. 1 Work Stoppage Looms

A strike by unionized port workers along the East and Gulf Coasts could send disruption...

iPROMOTEu Acquires AIA Corporation

It’s another blockbuster deal that brings together two Counselor Top 40 companies in th...

Promo Executives: Fed Rate Cut Could Help Stimulate Sales, Business Investment

Company leaders view the Federal Reserve’s Wednesday decision to decrease benchmark sho...

The U.K.’s Biggest Promo Trade Show Kicks Off the Holiday Merch Gifting Season

Merchandise World was held Sept. 11 in Milton Keynes, England.

Federal Government Finalizes Tariff Increase on China-Made Steel, Aluminum

While promo executives are working to determine what precise impacts may be, some think...

Thom Browne Prevails Again Against Adidas in Trademark Dust Up

Following court wins in the United States, the fashion house has now successfully defea...

PromoPlacement Expands Recruitment Services to the Print Sector

The firm says it’s making the strategic move as the print and promo product worlds incr...

Edwards Garment Promotes Three to Sales Leadership Roles

The Counselor Top 40 firm said that Brian Deissroth, Chip Danby and Ronda Kokenge will ...

Logomark Partners With Highland Tactical

The Counselor Top 40 supplier will be selling backpacks, duffels and sling bags from th...

Printer Artisan Colour Acquires Digital Marketing Agency MarComm

The deal will allow the firms to provide integrated commercial printing and digital sol...

Cisco Online Merch Store Temporarily Shuttered Amid Cyberattack

The site was back up and running following the hacking by digital criminals allegedly b...

Parent Company of Facilisgroup, Brand Addition Reports Half-Year Sales

U.K.-based The Pebble Group also named a new nonexecutive board chair.

Howard Cubberly Becomes CEO of GMG Works

The promo industry veteran is the former global general manager of Counselor Top 40 sup...

Tervis Files for Bankruptcy

The drinkware brand, whose products sell in promo and are carried by Counselor Top 40 s...

Leading Political Figures Discuss How To Navigate Election Uncertainty in ASI Webinar

Former U.S. House Representative Will Hurd and leading Democratic strategist Donna Braz...

Stanley Tumbler Lead Lawsuit Should Proceed, Consumers Argue

Plaintiffs in the case have asked a federal judge to deny a motion for dismissal of the...

World Emblem Acquires the Assets of Hero’s Pride

The deal involves two firms that specialize in emblems and related products.