News January 30, 2025
Fully Promoted Says Promo Sales Hit $131.2 Million in 2024
The Counselor Top 40 distributor’s revenue tally represented an approximately 3% increase over the prior year, beating the average industry rise of 1.8%.
Key Takeaways
• Upward: Counselor Top 40 distributor Fully Promoted’s (asi/384000) 2024 North American promotional products sales increased by 3% to $131.2 million, executive said.
• Growing Footprint: The company opened 17 new U.S. locations and 10 global locations in 2024.
• More To Come: Fully Promoted signed 30 domestic franchise agreements, resulting in 23 new locations.
Counselor Top 40 distributor Fully Promoted (asi/384000) shared with ASI Media on Thursday that its full-year 2024 North American promotional products sales increased about 3% year over year to $131.2 million.
Fully Promoted President Andrew Titus, a member of Counselor’s Power 50 list of promo’s most influential people, said that systemwide – meaning international locations and income outside of promo – took the total year-over-year increase to about 5%. The Florida-headquartered firm was still making final tabulations on the overall number, he said.
Ray Titus is the founder/CEO of United Franchise Group, whose array of franchise brands includes Counselor Top 40 distributor Fully Promoted (asi/384000). His son, Andrew (also pictured), is president of Fully Promoted. Both Titus men are members of Counselor’s Power 50 list of the most influential people in the promotional products industry.
Fully Promoted, which operates a franchising model, reported the revenue rises as it enters its 25th year in business. The gains outpaced the promo industry average: Collectively, promo distributors’ sales increased 1.8% on an annual basis in 2024 to $26.6 billion – a new industry record despite the relatively anemic rate rise, according to the Distributor Quarterly Sales Survey from ASI Research.
Fully Promoted was pumped about its 2024 performance.
“We are thrilled to see such tremendous growth as we celebrate 25 years of success,” said Andrew Titus in a statement. “Our locations with dedicated sales teams are seeing the fastest growth, and we are optimistic about achieving 10% systemwide sales growth in 2025.”
Notably, Fully Promoted accelerated franchise development in 2024, opening 17 new locations in the U.S. in markets that included Lawrence, KS; Lynchburg, VA; and Cincinnati, OH. The firm also opened 10 locations globally, including its first in Darwin, the capital city of Australia’s Northern Territory.
#Promoproducts distributor showed their grit to overcome a plethora of challenges and achieve another annual #merch industry sales record in 2024.
— Chris Ruvo (@ChrisR_ASI) January 24, 2025
Promo Industry Achieves Record Sales in 2024 Despite Challenges https://t.co/rf3JZHrouk
Furthermore, Fully Promoted signed 30 domestic franchise agreements in 2024, which will result in 23 new locations across the United States, the firm said. The other seven agreements involve resales – franchisees who sold their business to another franchise owner, Andrew Titus explained to ASI Media.
Founded as EmbroidMe in 2000 by franchise industry veteran and Power 50 member Ray Titus, the company swiftly grew to 100 franchise locations by 2003.
“The success of Fully Promoted is a testament to the hard work of our team, the loyalty and trust of our customers, and the dedication and strength of our franchise network.” Ray Titus, Fully Promoted (asi/384000)/United Franchise Group
In the beginning of 2017, EmbroidMe rebranded to Fully Promoted to better represent the solutions it offers customers, including promotional products, printed materials, garment printing, screen printing and lead generation tactics.
Today, Fully Promoted has more than 270 individually owned and operated locations around the world. In addition to being a Counselor Top 40 distributor, Fully Promoted also recently landed on Entrepreneur magazine’s 2025 Franchise 500 for the 23rd year, ranking at #423.
“Reflecting on the past 25 years, it’s incredible to see how far we’ve come,” said Ray Titus, founder and CEO of United Franchise Group, parent company of Fully Promoted. UFG has an array of other franchise brands too, including Signarama.
Titus continued: “The success of Fully Promoted is a testament to the hard work of our team, the loyalty and trust of our customers, and the dedication and strength of our franchise network. It has been a wonderful journey so far and as we look ahead, we remain committed to innovation, growth and providing exceptional service to our communities.”
Based on reported 2023 North American promotional product revenue of $127.6 million, Fully Promoted ranked 21st on Counselor’s most recent list of the largest distributors in the industry.