News January 28, 2025
The Bright Side: Logomark Holds Naming Contest for Shelter to Soldier Service Dog
Leez Osterstock of Counselor Top 40 distributor BAMKO suggested the winning name for the 10-month-old shepherd/lab mix, who will be paired with a U.S. military veteran in need thanks to Logomark’s support.
Key Takeaways
• Doing Good: Financial support from Counselor Top 40 supplier Logomark (asi/67866) helps enable Shelter to Soldier to train and place rescue dogs as psychiatric service dogs.
• Cutie: Bodie, the newest service dog, got his name through a contest Logomark conducted.
• Committed: Bodie is among eight total dogs, in addition to two therapy dogs, that Logomark has sponsored through the Shelter to Soldier program.
He’s poised to make a big difference in the life of a military veteran in need, and now he has an adorable name.
Counselor Top 40 supplier Logomark (asi/67866) can explain.
The Tustin, CA-based firm dedicates a portion of money from sales of its iCool, Perka and Work lines to Shelter to Soldier, a nonprofit founded in 2012 whose mission includes adopting dogs from Southern California rescue organizations and shelters and training them to become psychiatric service dogs for post-9/11 active duty and military veterans.
Bodie is the name of this shepherd/lab mix. Thanks to a sponsorship by Counselor Top 40 supplier Logomark (asi/67866), trainers will turn Bodie into a psychiatric service dog that will help a post-9/11 U.S. military veteran.
At the recent PPAI Expo, Logomark held a contest in which attendees could suggest names for the newest service dog Logomark is sponsoring through its contributions to Shelter to Soldier. Logomark shared that nearly 300 distributors participated, the trade show floor booth buzzing as attendees wore Shelter to Soldier commemorative pins and submitted potential names.
In the end, Leez Osterstock of Counselor Top 40 distributor BAMKO (asi/131431) suggested the winning name – Bodie.
After training sponsored by Logomark, do-gooders from Shelter to Soldier will place the 10-month-old shepherd/lab mix with a post-9/11 U.S. military veteran suffering from post-traumatic stress, traumatic brain injury and/or military sexual trauma.
Bodie is one of eight total dogs, in addition to two therapy dogs, that Logomark has sponsored through the Shelter to Soldier program. One of those pooches even stopped by Logomark’s PPAI booth to general delight, the supplier said.
“We had an unexpected treat when Hazel, one of our STS Canine Ambassador therapy dogs, made a special appearance,” said Michael Bistocchi, Logomark’s chief revenue officer. “Many distributors lined up to pet, hug and snuggle with her.”
Based on reported 2023 North American promotional products revenue of $119.5 million, Logomark ranked 14th on Counselor’s most recent list of the largest distributors in the industry.
Learn More About Suppliers’ Giveback Programs
The Do-Gooders Directory, part of ASI Media’s Promo for the Planet resource hub, is an extensive and continually updated list of supplier and distributor giveback programs, corporate social responsibility initiatives and sustainability certifications. Check it out here.