HPG (asi/61966) has announced some key leadership promotions across its sales organization. Alex Symms, previously director of sales, West, for the Counselor Top 40 supplier, has been promoted to vice president of sales, West. Melissa Bettua, who has served as director of sales, East, at HPG for the past four years, will transition into the role of vice president of sales, East.

Both leaders bring more than a decade of experience in the promotional products industry and have demonstrated a consistent track record of driving results, building strong customer relationships and mentoring high-performing sales teams, according to HPG.

Alex Symms and Melissa Bettua, HPG (asi/61966)

“Mel and Alex exemplify HPG’s values through their leadership, strategic vision and commitment to our teams and customers,” said Trina Bicknell, chief revenue officer at HPG. “I am confident they will continue to elevate our sales organization and drive sustained growth across their respective regions and brands.”

In their new roles, Symms and Bettua will oversee regional sales strategies and support distributor partners across their respective territories.

“I’m honored to step into the vice president of sales, West, position and continue working alongside such a talented team,” said Symms, who joined the firm nearly three years ago as the director of sales at Evans Manufacturing (asi/52840), an HPG subsidiary. Just months later, he was promoted to director of sales for the company’s western U.S. brands: California-based Origaudio, Evans Manufacturing and Utah-based Handstands. Prior to HPG, Symms served as national account manager at Powerstick.com (asi/51566) and spent seven years managing accounts and digital marketing initiatives at Chameleon Like (asi/44558).

“HPG has an incredible reputation in the industry, and I’m excited to help drive growth while delivering the level of service and partnership our customers expect,” he added.

Bettua joined the company 15 years ago, beginning her career at Hub Pen, which rebranded as HPG in 2017. She’s excited about entering this next chapter in her career at the firm.

“HPG’s rock-solid foundation is made up of an impeccable team that strive each day for service and evolution excellence, giving us a competitive edge with a truly authentic touch,” Bettua said. “I am honored to continue standing behind that mission in this role, where we can enhance our impact on this industry, collectively.”

Based on 2024 promotional product revenue of $278.8 million, HPG ranks eighth on Counselor’s most recent list of top suppliers in the industry.