News CANADIAN NEWS January 02, 2026
The Kanata Group Appoints Katrina Derksen as VP of Strategic Partnerships
Derksen has extensive experience in event and membership management for the promo industry.
Key Takeaways
• Derksen brings deep experience in member engagement to her new role, as well as strong relationships across the North American promo industry.
• Her hire supports The Kanata Group’s (asi/73520) growth strategy in the U.S. and Canada, with a focus on expanding and strengthening its distributor network across the company’s portfolio of brands.
The Kanata Group (asi/73520) has appointed Katrina Derksen as vice president of strategic partnerships.
Derksen brings experience in member recruitment, retention and engagement, as well as an extensive network of contacts in the North American promo industry.
Katrina Derksen, The Kanata Group (asi/73520)
“I’m excited to join The Kanata Group and step into my new role,” says Derksen. “In 2026, I look forward to finding solutions to new challenges, connecting the right people, creating opportunities and building strategic partnerships that last.”
Most recently, Derksen was the event and membership manager for Winnipeg-based Strauss Event & Association Management, the managing organization for Promotional Product Professionals of Canada.
“We’re excited to bring on an individual with the skill set and relationships that Katrina provides,” said Joe Huber, senior vice president of sales for The Kanata Group. “She’ll be an integral part in helping us continue to build and strengthen our distributor network in both the U.S. and Canada.”
The Kanata Group’s brands include Kanata Blanket, Kanata Towel, NeetFeet and Big Time Jersey.