Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

ASI Power Summit 2026: Day 3 & Conference Wrap-Up

A motivational keynote address, executive Q&As and industry “Family Feud” rounded out t...

ASI Power Summit 2026: Day 1 & 2 Wrap-Up

Attendees heard from speakers on topics such as neuroscience, private equity, AI and br...

ASI Power Summit 2026: Turning Failure Into Fuel for Success

Torsten Gross, a racecar driver, marketing executive and founder of the Just Hands Foun...

ASI Power Summit 2026: Sharing the Beauty of Traditional Craftsmanship

Mexican tradition and culture is the heart of tequila brand Clase Azul México, said Cha...

ASI Power Summit 2026: The Power of Agentic AI

Isar Meitis of MultiplAI explained how AI systems making decisions on behalf of busines...

ASI Power Summit 2026: A Steady US Economy Signals Promising Q4

Economist Mary Kelly, Ph.D., returned to this year’s event to give an overview of key d...

ASI Power Summit 2026: The Science of Cognitive Fitness

Neurophysiologist and Cognitive Performance Coach Louisa Nicola shared insights on cogn...

Counselor Power 50 2026: No. 7 Chris Anderson, HPG

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 40 Taylor Tadmor, Tekweld

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 2 CJ Schmidt, Hit Promotional Products

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 8 Jonathan Isaacson & Frank Carpenito, Gemline

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 50 Millie Tadewaldt, Brilliant

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 24 Mitch Freed, Genumark

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 23 Andrew Titus & Walter Miska, UFG/Fully Promoted

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Botanical PaperWorks Promotes Kim Ewchuk to VP of Sales & Marketing

Ewchuk joined the Winnipeg, MB-based supplier of seed paper and other sustainable produ...

Infographic: Top Business Challenges in Canadian Promo

Concerns remained the same in 2025 and 2026, according to new data from ASI Research, a...

Infographic: Key Sales Figures in Canadian Promo

While the average gross profit margin for distributors fell slightly in 2025, average d...

Redwood Classics Apparel Sponsors Canadian Women’s Conference Attendee

The Toronto supplier also contributed a grant for the Global Impact Award, given by Can...

Drake’s Lifestyle Brand OVO Releases ‘Degrassi: The Next Generation’ Apparel Collection

The garments celebrate the 25th anniversary of the Canadian teen drama TV show.

Infographic: The State of Supplier Partnerships in Canadian Promo

The percentage of Canadian distributors who worked with more suppliers compared to the ...

Merch Canada | Promo Canada Hosts NATCON in Toronto

The Canadian association, recently renamed from PPPC, welcomed new exhibitors and induc...

PPPC Rebrands to Merch Canada | Promo Canada

The 70-year-old association announced the new identity at its annual NATCON in Toronto.

The 2026 Gift Guide

What’s your client’s gifting persona? Take our quiz and discover the products that will...

SRG Becomes Exclusive Provider of Kelvin Tools

The Counselor Top 40 supplier will now lead the Canadian multitool brand’s promo sales.

Infographic: The Labour Market’s Impact on Hiring in Canadian Promo

Distributors in Canada are still struggling to find qualified workers and continue to r...