Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Counselor Lifetime Achievement Award 2024: Fred and Suzette Albrecht, Proforma Albrecht & Co.

Through compassion and ambition, the husband-and-wife team have spent the last 25 years...

Counselor Bess Cohn Humanitarian of the Year 2024: Jed Seifert, Stakes Manufacturing

This decorator is on a mission to erase the misconceptions about employees with disabil...

ASI Chicago 2024: Attendees Weigh In on Sales Expectations, Sustainability & Product Trends

An Education Day wrap-up featured real-time polling of distributors and sharp insights ...

Facilisgroup Hosts Partner Summit in Toronto

The two-day event welcomed suppliers, distributor members and Facilis staff, and includ...

Canadians Search for Stalwarts, Seasonal Items & Surprises in First Half of 2024

ESP data from Q1 and Q2 shows top searches by distributors in the Great White North.

Fully Promoted Unveils New Website, Brand Video

The revamped site includes a location search tool and access to Fully Promoted Connect ...

Promotional Source Acquires Island Marketing

Island Marketing’s founder and sales team will remain in their roles under the Promotio...

Vantage Apparel Partners With Redwood Classics Apparel

The New Jersey-based Top 40 firm is now the exclusive supplier of the Toronto-based com...

Spector & Co. Promotes Samantha Santo to Vice President of Product Development

She’s been with the Montreal-based supplier since March 2023 and was instrumental in de...

St Regis Group Partners With Cerruti 1881

The supplier of awards and high-end gifts will now offer select writing instruments and...

Spector & Co. Opens New Location to Serve More US Customers

The facility, near the Las Vegas Strip, will offer value-added services to a growing cl...

Young & In Charge: Insights From Next-Gen Family-Business Leaders

Entitled? Far from it. These young execs reveal how they’re meeting the challenge of co...

ASI Research: Canadian Promo Market Constricted in 2023

Industry members point to a slowing economy and the end of a post-COVID buying surge.

PCNA Adds OXO to Brand-Name Offerings

Items from the kitchenware retailer that the Top 40 supplier will now carry include a s...

Industry Professionals Convene for ‘Unforgettable’ Women’s Empowerment Event

The two-day conference in Niagara-on-the-Lake, ON, welcomed 60 attendees from across Ca...

Genumark Acquires Pathwave, Welcomes Founder Kyle Nichols as Account Director

The Top 40 distributor in Canada continues to expand its North American presence.

More Than 40 People Sickened by Contaminated Tumblers

Top 40 supplier Sunscope, which sourced the drinkware that was then sold to NÜTRL Canad...

HPG Unveils Rebrand of Debco

The Top 40 supplier’s Ontario-based subsidiary now has fresh brand colors, new typeface...

Sunscope Recalls Tumblers Distributed in Canada

The drinkware, manufactured by the Top 40 supplier and provided by a Top 40 distributor...

PCNA Adds Two Retail Brands to Its Offerings

The Top 40 supplier now offers Chipolo trackers and a nutribullet blender.

Charles River Welcomes New Sales Team Members

Nicola McLeod is now director of outside sales, and Candice Chancellor is territory acc...

Genumark Named One of Canada’s Best Managed Companies

The annual business awards program from Deloitte Canada recognizes private firms based ...

Promotions Planner: Sun & Fun

Start presenting ideas to clients for campaigns centered on August observances.

ASI Diversity Council Celebrates Women’s History Month

Female leaders from the promo industry and ASI share their thoughts on this important o...

Shuffle Into the ‘Eclectic Grandpa’ Trend

The current style craze encourages wearers to envision grandfathers’ wardrobes when put...