News

Industry Vet Scott Anderson Joins Arch Promo Group

Anderson will serve as vice president of sales and marketing, helping to integrate all nine of Arch Promo Group’s supplier holdings into a cohesive brand.

Key Takeaways

• Arch Promo Group (asi/36663) has appointed Scott Anderson as vice president of sales and marketing to lead national marketing efforts and unify branding of its nine supplier holdings.


• Anderson has over 30 years of experience in the promotional products industry, including leadership roles at two Counselor Top 40 firms: NC Custom (asi/44900) and PCNA (asi/66887).

St. Louis-based Arch Promo Group (asi/36663) has hired industry veteran Scott Anderson as vice president of sales and marketing. Anderson is tasked with leading marketing efforts for the company’s national sales team and all nine of its supplier holdings as Arch Promo Group continues to integrate its facilities into a cohesive brand.

Scott Anderson

Scott Anderson, Arch Promo Group (asi/36663)

“We are thrilled that we were able to find a candidate with the experience, skillset and excitement for the position that we have in Scott to lead Arch into the next phase of our continued growth and development and become the best supplier partner in the industry,” said Steve Ehlert, national general manager of Arch Promo Group.

Anderson has more than three decades of experience in the promotional products industry, most recently serving as vice president of sales at Greater Pacific Industries (asi/58135). Prior to that, he was a program business development specialist at Counselor Top 40 supplier NC Custom (asi/44900) and senior vice president of sales and marketing at Facilisgroup, a partnering community and software-as-a-service company for the promo industry. He also spent more than 20 years at Counselor Top 40 supplier PCNA (asi/66887), where he served in multiple sales roles.

“I cannot express how excited I am to be part of this team,” Anderson said. “I look forward to contributing to the next phase of growth.”

Arch Promo Group, which entered the promo industry in 2016, is a division of Confluent Holdings and encompasses a family of suppliers, including Gemini Industries (asi/56100), TKCups-Sorg’s (asi/88200), ProRose (asi/79933), F&H Ribbon, Drum-Line (asi/50873), StrombergBrand Umbrellas (asi/89955), HOWW Manufacturing (asi/61952), BGD Promo (asi/37720) and Wristbands America. Arch Promo Group said its products are predominantly produced in the U.S., and its lineup includes key tags, air fresheners, magnets, award ribbons, drinkware, napkins, calendars, journals umbrellas and wristbands.