Missy Kilpatrick is calling time after more than 30 years in the industry.

The vice president of business development at Counselor Top 40 supplier SRG (asi/84592; Canada, asi/84595) has announced her retirement from promo. Kilpatrick spent nearly five years with the supplier, where she focused on strategic growth and building client relationships.

Missy Kilpatrick, SRG (asi/84592; Canada, asi/84595)

“It’s been an incredible journey working with such a passionate and innovative team,” said Kilpatrick. “I’m grateful for the relationships I’ve built and the accomplishments we’ve achieved together. I look forward to this next chapter with gratitude and excitement.”

Prior to SRG, Kilpatrick spent nearly 20 years at Castelli North America, now part of Counselor Top 40 supplier The Magnet Group (asi/68507), where she was executive vice president of sales, and then eight years at The Book Company (asi/41010), where she served as vice president of new business development – SRG acquired the company’s journal division in December 2020.

“Missy has been instrumental in shaping our business development strategy and strengthening our client partnerships,” said Merrick Falkenstein, chief revenue officer of SRG. “Her leadership, grace and deep industry knowledge have elevated SRG in immeasurable ways. We are deeply grateful for her contributions and wish her all the best in her well-earned retirement.”

With 2023 North American promotional products revenue of $68.8 million, SRG ranked 26th on Counselor’s most recent list of the industry’s largest suppliers. The new list is due out later this month.