Counselor Top 40 distributor Proforma (asi/300094) has launched a software tool to help its distributor owners grow their businesses by screening and matching them with acquisition and sales professional candidates.

ProMatch uses a sophisticated algorithm and a user-friendly interface to streamline the process of identifying and engaging qualified individuals, according to Proforma. Acquisition candidates and sales professionals are screened based on key criteria, including location and experience level. Using an intentional approach helps to ensure a strong alignment between potential team members and Proforma distributor owners, the company said.

“The launch of ProMatch marks a pivotal moment in our journey of innovation and growth,” said Brian Carothers, chief information officer at Proforma. “By harnessing the power of technology, we’re enabling our Owners to expand their networks, thrive in a dynamic marketplace and drive business success like never before.”

ProMatch is meant to help distributor owners achieve new levels of success by fueling growth with acquisitions and expanding reach by onboarding new salespeople.

“Our team has worked diligently to create a solution that leverages data-driven insights to facilitate meaningful connections and growth opportunities for our network,” said Hanna Roney, product manager at Proforma. “At Proforma, we have some of the most brilliant minds working to provide the best solutions for our distributor network, and it’s through their ingenuity that we’ve developed this unprecedented software.”

Distributor owners are already sharing their excitement for the new software.

Mike Goebel, owner of Proforma One Marketing (asi/491928) and president of the Owner Advisory Counsel, recently used ProMatch to bring on a new team member. He called the software a “game-changer for our growth strategy and overall business.”

“The intelligence-driven approach empowers me to grow my network strategically and accomplish my goals much more quickly,” Goebel said. “I’m excited about the opportunities this technology gives us to continue to achieve unrivaled success in an ever-evolving marketplace.”

Proforma ranked fifth on Counselor’s most recent list of the largest distributors in the industry, based on reported 2023 North American promotional products revenue of $638 million.