Counselor Top 40 supplier Goldstar (asi/73295) has come to market with SimplyGlobal, a new solution that enables distributors to place and manage orders across multiple geographic regions with just one PO.

Through SimplyGlobal, Goldstar now supports coordinated ordering across North America, Europe and Oceania. The service helps ensure consistent decoration, sizing and production standards while making it easier for distributors to scale globally through local production partners and streamlined logistics, Goldstar said.

Heather Smartt, Goldstar (asi/73295)

The move comes as a growing number of distributors conduct business across national and continental borders to meet the needs of globally operating end-clients.

“SimplyGlobal is about empowering our partners to grow,” said Heather Smartt, global head of Goldstar and a member of Counselor’s Power 50 list of the promotional products industry’s most influential people. “By bringing everything together under one PO and one process, we’re making it easier than ever to do business globally, with confidence, consistency and simplicity.”

As part of the service, Goldstar is charging a flat €/$/£50 fee. “It helps cover the coordination across regions, while maintaining pricing that’s straightforward and easy to understand,” the company said, adding that it continues to offer all-inclusive pricing in most markets, covering setup, decoration and delivery.

Headquartered in Tennessee, Goldstar operates in Europe and Australia as well. In March this year, the firm announced the acquisition of GlobalCatalogue, an Australian-based supplier of writing instruments, notebooks, bags, coasters, bottles and other products.

Based on reported 2023 North American promotional product revenue of $65.1 million, Goldstar ranked 28 on Counselor’s most recent list of the largest suppliers in the industry. The new rankings come out this summer.