The Pebble Group, the publicly traded parent company of promo products industry software provider Facilisgroup and global branded merch distributor Brand Addition (asi/202515), reported that its 2024 revenue increased 0.9% year over year to £125.3 million in 2024. That’s roughly $169.4 million at today’s exchange rate.

The Pebble Group’s bottom line rose, too. After-tax-earnings increased about 10% to nearly £6.37 million. That translated to basic earnings per share of 3.83p, up nearly 11%, while diluted earnings per share tallied 3.82p, also a rise of about 11%.

The Pebble Group and Brand Addition are headquartered in the United Kingdom and report financials in British pounds sterling. Facilisgroup, headquartered in Missouri and serving the North American promo market, reports in pounds and U.S. dollars.

In pounds, Facilisgroup’s revenue declined 2% to £17.6 million, but when tallied in dollars, rose just over 1% compared to 2023, hitting $22.5 million, according to financial data released from The Pebble Group earlier this year.

“This slight increase in revenue was incremental annual recurring revenue from [customer] subscriptions for our technology and fees from our preferred suppliers,” said Claire Thomson, chief financial officer of The Pebble Group.

Gross merchandise value – the promo business conducted through Facilisgroup’s solution platform – rose to $1.51 billion last year, up from $1.42 billion in 2023, according to The Pebble Group. Operating profit fell year over year from $5.4 million to $4.5 million, but adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) increased almost 2% to $11.2 million.

In a trading update issued June 3, The Pebble Group offered insight into how Facilisgroup is performing so far in 2025.

“Gross merchandise value is slightly ahead compared to prior year and, after a slower than expected January and February, purchases with our preferred suppliers are slightly below,” the update said. “The recent investment made into accelerating organic growth has resulted in improving net new acquisition rates that are expected to contribute to future revenue growth.”

Brand Addition, which generates business in Europe, North America and beyond, grew revenue about 1.32% year over year in 2024 to £107.7 million. Operating profit rose 27.4% to £7.9 million, while adjusted EBITDA was up 14% compared to 2023, reaching £10.8 million.

“At Brand Addition, contract wins in early 2025 have built on those added in late 2024,” The Pebble Group said in its June 3 trading update. “Total orders by value to date are 7% behind the same prior year period. Order placement timing and new contract wins expected to impact revenue in H2 2025 lead us to anticipate growth during the remainder of 2025 versus the same period in 2024.”

The Pebble Group noted it was closely monitoring developments related to U.S. import tariffs for effects they could have on its businesses. “However this evolves, we remain confident in [our] platform and proposition,” said Chris Lee, CEO of The Pebble Group and a member of Counselor’s Power 50 list of promo’s most influential people.

In the trading update, The Pebble Group stated, “There has been no significant adverse effect on our revenues from tariffs implemented on goods imported into the U.S. and at this time our (full-year) 2025 forecast remains in line with expectations.” The update added: “Today’s unknown is the impact of tariffs on business confidence in H2 2025 and, therefore, any reduction in end user marketing budgets.”

“Our businesses are strong with momentum building and are well positioned to take advantage of the opportunities ahead,” added Anne de Kerckhove, chair and independent non-executive director of The Pebble Group. “This is an exciting time.”