Stran Promotional Solutions (asi/337725) reached $116.2 million in revenue, a 40.6% increase from last year, according to newly released figures from its FY 2025 earnings report.

The publicly traded Counselor Top 40 distributor posted a net loss of $747,000, a number that improved significantly when compared to its loss of $4 million last fiscal year (and a resulting loss of $0.22 per share for Stran shareholders in 2024). According to Andy Shape, chief executive officer of Stran and a member of Counselor’s Power 50 list of the most influential people in promo, the company saw higher legal, accounting and other public company-related costs, including expenses related to the reaudit of historical financial statements. Operating expenses increased by $5.5 million to $36.2 million compared to the previous year.

“2025 was a year of strong execution and meaningful financial progress for Stran,” said Shape, who was also the Counselor Person of the Year in 2023. “This performance included approximately 12.9% organic growth from our core promotional products business, driven by increased spend from existing enterprise customers and new customer wins.”

Stran also generated positive EBITDA at $184,000, a significant shift from negative $3.6 million in 2024. Shape says this improvement “reflects the scalability of our operating platform, the strength of our customer relationships and the benefits of our expanding mix of program-based business.”

Stran acquired all assets from the casino loyalty company Gander Group in August 2024, a move that contributed to revenue growth for FY 2025. Sales for the Stran Loyalty Solutions segment, which was designed around clients with casino continuity and loyalty incentives and includes business from the former Gander Group, increased to $34.1 million – up 242.6% from the prior year.

Gross profit increased by 32.6% to $34.2 million for the year, but gross profit margin decreased to 29.5% from 31.2% in FY 2024. That’s because the Gander Group operates at a lower gross margin than the Stran segment, the distributor said.

Although Stran did not offer formal guidance for FY 2026, it expects growth to continue. The firm serves more than 2,000 active customers.

“A key component of our strategy is converting customers into long-term program relationships, where clients utilize multiple services across our platform, including promotional products, loyalty and incentive programs, e-commerce solutions, print services, warehousing and logistics,” said Shape. “This approach drives deeper engagement, longer customer life cycles and more predictable revenue streams while positioning Stran as a strategic partner rather than a transactional vendor.”

Based on 2024 North American promotional product revenue of $114.1 million, Stran Promotional Solutions ranks 23rd on Counselor’s most recent list of the largest distributors in the industry.