Stahls’ (asi/88984) Fulfill Engine has partnered with Spoke Custom, a division of Counselor Top 40 supplier PCNA (asi/66887), to bring over 70 more customizable products to its print-on-demand (POD) platform. The products, from brands that include CamelBak, Welly and Klean Kanteen, range across the drinkware, home goods, office and technology categories.

Stahls’ (asi/88984) Fulfill Engine is integrating Spoke Custom products into its POD platform.

“By partnering with Spoke Custom, we’re giving users more ways to create and sell on demand, expanding their offering beyond apparel with access into new, premium, high-margin product categories,” said Jayson Tompkins, chief digital officer and co-founder of Stahls’ Fulfill Engine.

POD technology – which enables the production of customized products after an order is placed, often in low quantities – has been a strong trend in promo, and Stahls’ has positioned itself as a leader in the space, holding the first Print on Demand Conference earlier this year, and opening its Fulfill One facility in Chesterfield, MI, this fall to showcase POD capabilities.

Spoke Custom offers a range of customizable hard goods that can be decorated via full-wrap sublimation, UV printing and laser engraving. “Partnering with Fulfill Engine allows us to connect our products with demand on a platform built with automation for the future of decoration,” said Dale Manning, senior director of POD sales at Spoke Custom.