Zagwear (asi/365552) has announced that Katie Whitehead has joined the firm as brand and creative manager.

Whitehead brings more than a decade of experience in the promo industry from both the supplier and distributor sides of the business. Most recently, she served as vice president of marketing at Counselor Top 40 supplier Starline (asi/89320).

Katie Whitehead, Zagwear (asi/365552)

“As Zagwear continues to grow, we’re focused on strengthening our brand and how we communicate the value we bring to our clients,” said Toby Zacks, founder and CEO of Zagwear. “Katie brings a great combination of industry experience, creativity and fresh perspective. Her understanding of both the supplier and distributor sides of the business will be a real asset as we continue to evolve.”

Prior to Starline, Whitehead spent nearly a decade at Counselor Top 40 distributor HALO (asi/356000), where she held various leadership positions and eventually served as director of marketing.

In her new role, Whitehead will help lead Zagwear’s brand and creative initiatives, including marketing strategy, digital content, social media, sales enablement and brand development. She will work across the organization to strengthen Zagwear’s market presence and communicate the company’s expanding capabilities.

“I’m excited to join Zagwear and be part of a talented team that continues to push creative boundaries and evolve how brands connect with their audiences,” said Whitehead. “I’m looking forward to collaborating, bringing new ideas to the table and helping strengthen the Zagwear brand while showcasing the creativity and capabilities we bring to our clients.”

Founded in 1995, Zagwear is a global product-based marketing agency with services that include branded merchandise, custom product development, e-commerce solutions and experiential brand activations. It operates across North America, Europe and Asia.