Two industry leaders continue to expand their strategic partnership to serve their members.

Following a dual membership launch in September, the Advertising Specialty Institute and PRINTING United Alliance have announced that they will host an exclusive ASI Show Pavilion at the PRINTING United Expo, to be held from Sept. 23 to 25, 2026, at the Las Vegas Convention Center.

The “show-within-a-show,” the latest development in the partnership that ASI and PRINTING United Alliance inked in April, will provide floor space for Expo attendees to visit with ASI suppliers from all promo categories, creating an opportunity to leverage the convergence of promo and print. Promo distributors attending the Pavilion will also be able to speak with print industry exhibitors at the Expo.

ASI President/CEO Tim Andrews and PRINTING United Alliance President Dave Leskusky say the “show-within-a-show” at the 2026 Las Vegas Expo will offer attendees an opportunity to explore the convergence of the print and promo industries.

The ASI Show Pavilion will feature supplier booths and educational sessions with topics ranging from an overview of the promo industry to trending markets for print and promo, to the benefits of cross-selling. ASI offers technology, marketing, events and information for the $26.1 billion promo industry, while PRINTING United Alliance serves the $100 billion print and decorator market. Upon registration, ASI supplier and distributor members will receive an access code to attend both the Expo and the Pavilion for free.

“Bringing together print, promo and decorating services in one space helps ensure attendees have all the tools and info they need to stay competitive and seize new business opportunities,” said Timothy M. Andrews, ASI’s president and chief executive officer. “This is more than just a trade show – it’s a chance to harness the growing synergy between these industries.”

Each year, the Expo welcomes tens of thousands of attendees in industries that include printing, packaging, textile and apparel, graphic arts and the promo products industry, from all over the world.

“Our collaboration with ASI unites the print and promo industries, all in one venue,” said Dave Leskusky, president of PRINTING United Alliance. “The ASI Show Pavilion creates new opportunities for attendees to expand services, connect with top suppliers and drive growth. We’re excited to showcase this platform for innovation at the 2026 Las Vegas Expo.”

With the addition of the ASI Show at PRINTING United Expo, ASI members can now attend shows in the Western region of the U.S., in addition to the Southeast (Orlando), Southwest (Fort Worth) and Midwest (Chicago).

For more information on exhibiting at the ASI Show Pavilion, contact Meghan DeFrancesco, ASI’s vice president of supplier sales, at mdefrancesco@asicentral.com.