Montreal-based Spector & Co. (asi/88660) has promoted Ashley Colautti to vice president of U.S. sales. The company says the move serves to bolster its relationships with distributors and expand its footprint south of the border.

Ashley Colautti, Spector & Co. (asi/88660)

Colautti has almost 20 years of industry experience, including as a senior account manager at Two Crazy Ladies (asi/347888) and commonsku. In 2022, she joined Spector & Co. as strategic account manager and subsequently held the director of new markets and director of digital transformation roles. Now, Colautti will be responsible for Spector & Co.’s sales strategy in the U.S., including building and strengthening relationships with suppliers and focusing on the customer experience.

“I’ve had the privilege of working alongside Ashley for more than six years across two different companies, and I’ve seen firsthand how she transforms business,” said Samantha Kates, president of Spector & Co. “She combines business acumen with warmth and approachability, making a difference everywhere she goes. With Ashley leading our U.S. sales, I know we’ll see sharper market execution, stronger distributor partnerships and a more responsive selling experience. The U.S. market is ready for our leadership and Ashley’s talent will take us there.”

Colautti is also committed to professional education and mentorship in the promo industry – she’s the board chair of industry nonprofit PromoKitchen and was a panelist during the 2022 Women’s Empowerment Event, hosted by Promotional Products Professionals of Canada, where she discussed contending effectively with business challenges.