News CANADIAN NEWS October 09, 2025
Brand Blvd Expands Into the U.S.
The St. Catharines, ON-based distributor has opened an office in St. Louis to grow its North American presence.
Key Takeaways
• The Canadian distributor’s “Beyond Borders” growth plan is designed to create a seamless cross-border customer experience for clients in both Canada and the U.S.
• The new St. Louis HQ is fully integrated with Brand Blvd’s (asi/145124) Canadian operations and will collaborate with 3PL partners while developing its own U.S. fulfillment facility.
• According to VP of Growth & Innovation Bryan Caporicci, the expansion is about “caring, creating impact and getting brands into people’s hands in a way that actually matters.”
A Canadian distributor has its sights set on significant expansion.
Brand Blvd (asi/ 145124), based in St. Catharines, ON, has opened a new U.S. office in St. Louis to expand its cross-border presence. Executives say it’s the start of a long-term North American growth strategy that the company calls “Beyond Borders,” which will offer a seamless customer experience to clients in both Canada and the U.S.
The new American headquarters is fully integrated with the Canadian office – the St. Louis location will work with existing 3PL fulfillment partners while Brand Blvd builds up its own U.S.-based fulfillment facility.
To support the move, Brand Blvd has hired a team of U.S.-based professionals: Jenna Kues as vice president of store operations & experience, Kristina Mayoros as vice president of U.S. sales, Jackie McKellar as executive director of business development and Brad Green as account manager.
Kues spent 17 years with Brand Addition (asi/202515) and was most recently the vice president of program sales & activation for Counselor Top 40 distributor ePromos Promotional Products (asi/188515). McKellar has 16 years of industry experience, including time spent with Counselor Top 40 distributors BDA (asi/137616), Staples Promotional Products (asi/120601) and Leader Promotions (asi/287087). Most recently, she was the director of account development at Pinnacle Promotions (asi/295986).
Previously, Mayoros was the director of sales at distributor Bradley + Company in Ferndale, MI, and has extensive experience in the pet healthcare and beauty markets. Green was a sales consultant for Visions (asi/93986).
In addition, Bryan Caporicci, based in St. Catharines, is the new vice president of growth & innovation. Caporicci is the CEO and founder of Sprout Studio, a business management platform for photographers.
“Beyond Borders is the natural next step for us,” says Caporicci. “So many of our clients have teams and headquarters on both sides of the border, so it just makes sense to serve them as one partner. This expansion means better service for our Canadian clients, new opportunities for U.S. brands and a stronger network overall. It’s about caring, creating impact and getting brands into people’s hands in a way that actually matters.”
Brand Blvd Co-founders Chris Sinclair, the current CEO, and Shaun Lichtenberger were named Counselor’s 2017 Distributor Entrepreneurs of the Year, and the company ranked first on Counselor’s 2018 Best Place to Work list.