News CANADIAN NEWS October 15, 2025
Kara Parkinson Joins commonsku as SVP of Marketing
The marketing exec brings several years of brand and demand experience to her new role.
Key Takeaways
• Kara Parkinson has joined commonsku as senior vice president of marketing, bringing several years of experience from brands that include EcoOnline, Intuit, Apple and PepsiCo.
• She will focus on expanding the marketing team, driving brand strategy and increasing customer engagement.
• Commonsku sees Parkinson’s appointment as key to its next phase of growth.
Commonsku has added a new marketing executive to its growing team. Kara Parkinson will assume the role of senior vice president of marketing, the Toronto-based connected workflow company announced Tuesday.
While Parkinson is new to commonsku, she’s no stranger to leading marketing teams. Most recently, she served as the senior vice president of global demand at technology solutions company EcoOnline. Her resume also includes sales and marketing roles at notable companies including Intuit, Apple and PepsiCo.
Kara Parkinson, commonsku
In her new role, Parkinson will help grow commonsku’s marketing organization, drive brand strategy and demand generation, and grow commonsku’s existing customer base.
Commonsku was founded in 2011 by Catherine and Mark Graham. The cloud-based platform offers CRM, order management and social collaboration tools.
“Kara’s leadership experience scaling global brands and building high-performing marketing teams is exactly what we need as commonsku enters our next chapter of growth,” said commonsku CEO Catherine Graham. “Her ability to blend creativity, strategy and data-driven insight will help us reach more customers, deepen client engagement and amplify our mission to help distributors and suppliers grow smarter together.”