News October 15, 2025
Shawn Ellis Takes on Expanded Role as CFO/COO at Custom Logos
The company veteran and minority partner will be responsible for managing facilities and production areas in addition to his existing responsibilities as chief financial officer.
Key Takeaways
• Shawn Ellis has been promoted to chief operating officer at Custom Logos (asi/173183), expanding his role from CFO after 16 years with the company.
• Ellis will now oversee production and facilities in addition to his existing responsibilities in HR, finance, IT and payroll.
• CEO and founder Jeff Golumbuk said Ellis’ vision and dedication has helped the company achieve a record fiscal year in 2025.
San Diego-based distributor Custom Logos (asi/173183), a Counselor Best Place to Work, has a new chief operating officer. Shawn Ellis, a 16-year company veteran and minority partner, will take on additional responsibilities by expanding his role from chief financial officer to CFO/COO.
Shawn Ellis, Custom Logos (asi/173183)
For Custom Logos founder and CEO Jeff Golumbuk, Ellis was a natural choice for the role.
“Shawn has a general ability to get a lot of work done in a small amount of time,” Golumbuk said. “He works really well with our employees and all of our vendors. He has been and will continue to be a real important part of our success.”
As CFO, Ellis oversaw numerous operations across the company, including HR, finance, IT and payroll. But over the years, Golumbuk said, Ellis naturally took on more.
“Shawn’s vision and dedication have helped Custom Logos continue its pattern of growth and increased profitability, leading to a record year in fiscal 2025,” Golumbuk said.
In his expanded role, Ellis will be responsible for managing production areas and facilities.
Golumbuk purchased Custom Logos in 1989 along with his best friend, fulfilling a lifelong dream of owning a business. The company has grown from a small screen-printing shop into a premier distributor of imprinted sportswear, promotional products, commercial printing, online company stores and fulfillment services. Custom Logos placed 12th on Counselor’s Best Places to Work list last year.