News October 14, 2025
SnugZ USA Brings Puffin Drinkwear Products to Promo Space
The initial release includes nine products, ranging from puffy jackets to polo “shirts” for beverages.
Key Takeaways
• SnugZ USA (asi/88060) partners with Puffin Drinkwear to introduce custom-shaped can coolers styled like popular apparel items – such as hoodies, puffer jackets and flannel shirts – into the promotional products market.
• The collaboration offers nine unique SKUs that blend retail-inspired design with brandable functionality, giving distributors a fun and memorable way to showcase brand identity.
Promotional outerwear isn’t limited to outerwear for human beings, or even pets.
SnugZ USA (asi/88060) announced a new partnership with Puffin Drinkwear, where the Counselor Top 40 supplier will bring custom-shaped can coolers modeled after apparel staples, like hoodies, puffer jackets and more, to the promotional products space.
The Detroit (PFDETROIT) is a workwear-style jacket for cans and other drinkware.
“We’re thrilled to kick off this partnership with SnugZ USA,” Puffin Drinkwear CEO Tory Upham said in a press release. “Their expertise and reach further amplify our ability to deliver on what drives Puffin every day by creating products that spark joy and make people happy.”
Puffin Drinkwear, based in Bend, Oregon, makes beverage insulators in a variety of designs and sizes, ranging from can coolers that look like puffy vests or life jackets to plush robes for wine bottles. They also make complementary items like slippers (for actual human feet) that match items like Hawaiian shirt can coolers.
The Feller (PFFELLER) uses a heat transfer for an authentic branded apparel look.
“SnugZ thrives on partnering with brands that bring fresh energy and genuine excitement to the promotional products industry,” said SnugZ USA Director of Brand Addition Katy Burum. “By adding Puffin to our lineup, we’re giving distributors and their customers a unique way to showcase their brand identity through products that people don’t just use, but love to show off. These are the type of products you see in stores and wish someone would buy for you, or you buy for yourself.”
SnugZ’s initial launch of Puffin Drinkwear products features nine SKUs, including The Denim, which looks like a classic denim jacket with imprint area on the back; The Feller, which looks like a classic flannel shirt; The Polo, complete with button collar; and The Puffy, which looks like a puffy winter coat.
Puffin Drinkwear products like The Puffy (PFPUFFY) fit standard cans and bottles.
“We love teaming up with retail brands that people are excited about, and Puffin is the perfect match,” said Brittany David, chief revenue officer for SnugZ USA. “Their fun, one-of-a-kind coolers give brands a fresh way to stand out and spark conversations while also providing a unique keepsake that they will use for years to come.”