News September 30, 2025
Deborah Gaspar Joins MSP Design Group as Executive VP of Sales
The industry veteran brings more than 25 years of experience to the Virginia distributor.
Key Takeaways
• Deborah Gaspar joins MSP Design Group (asi/466928) as executive vice president of sales.
• Gaspar brings over 25 years of experience in the promotional products industry and leadership roles across both supplier and distributor sides.
MSP Design Group (asi/466928) has bolstered its leadership team with the addition of Deborah Gaspar as the new executive vice president of sales.
Gaspar is an industry veteran having most recently served as director of sales and marketing for Zagwear (asi/365552). Prior to Zagwear, Gaspar has held leadership roles on both the supplier and distributor sides of the industry at companies like Sky High Marketing (asi/328476) and Counselor Top 40 supplier NC Custom (asi/44900).
Deborah Gaspar has joined MSP Design Group (asi/466928) as its executive vice president of sales.
“With 25-plus years in the promotional products industry and her role as chair of the SAAGNY Foundation, Deborah brings both expertise and a passion for building meaningful connections,” MSP Design Group said in a statement. “She’ll be leading our nationwide sales efforts as we continue to grow and help brands tell their stories through branded merchandise.”
MSP Design Group’s growth strategy includes recent acquisitions, such as its 2022 purchase of Virginia distributor Bright Ideas (asi/146026).