News September 09, 2025
Kenny Ved Named Chief Revenue Officer of Fossa Apparel
The industry veteran, twice named to the Counselor Power 50, will help the supplier expand innovation and distributor value.
Key Takeaways
• Fossa Apparel (asi/55141) has hired industry veteran and two-time Counselor Power 50 honoree Kenny Ved as chief revenue officer.
• Ved brings more than 20 years of experience in supplier partnerships, digital transformation and revenue growth to the supplier.
Fremont, CA-based Fossa Apparel (asi/55141) has appointed Kenny Ved as chief revenue officer. An industry thought leader and two-time Counselor Power 50 honoree, Ved will lead Fossa’s sales, marketing and strategic growth initiatives.
Kenny Ved, Fossa Apparel (asi/55141)
“At Fossa, our mission has always been to carve out a special place in the apparel segment of the promotional products industry,” said Michelle Chen, president of Fossa Apparel. “As a family-, minority- and woman-owned business, we take pride in delivering apparel that blends quality, design and purpose. Kenny’s track record of building supplier value and his deep industry perspective will help Fossa continue to innovate high-value products that create strong margins for our distributor partners.”
Fossa entered the promo market in 2006 with a vision to deliver retail brand-inspired lifestyle apparel. The company was founded by Chen and her parents Judy and Andy. Today, the firm operates with a fully integrated supply chain on the West Coast and offers multiple in-house decoration methods.
“Fossa is leading the way in decoration and design innovation,” said Eric Chen, general manager. “By enhancing production speed and distribution ease across North America, and now with Kenny’s leadership, we are positioned to deliver even greater solutions for distributors navigating a complex marketplace.”
Ved brings more than 20 years of experience in the industry, with leadership roles spanning global supplier partnerships, digital transformation and revenue growth. Most recently, he served as director of global sales at Counselor Top 40 supplier Goldstar (asi/73295).
“Apparel has never been more important in promo, and Fossa has all the right ingredients to lead this next chapter,” Ved said. “Fossa’s creativity, agility and commitment to distributor success set it apart. I’m excited to partner with Judy, Michelle, Eric, Tim [Mason] and the entire team to deepen distributor relationships, expand our presence and reinforce Fossa’s role as the apparel innovator in promo.”