News September 17, 2025
Sportsman Cap & Bag Introduces Three Pukka Inc. Caps to Wholesale Market
The Counselor Top 40 supplier brings the new five- and six-panel caps to the promo space after Pukka’s acquisition by Imperial Headwear.
Key Takeaways
• Sportsman Cap & Bag (asi/88877), a Counselor Top 40 supplier, has partnered with Pukka Inc. to introduce three exclusive headwear styles to the promotional products wholesale market.
• This marks Pukka’s entry into the promotional space following its acquisition by Imperial Headwear (asi/75945) in 2024.
Sportsman Cap & Bag (asi/88877) is bringing more styles to the promotional products industry. The Counselor Top 40 supplier, based in Lenexa, KS, announced a new partnership with headwear manufacturer Pukka Inc. to bring three exclusive styles to the wholesale market.
The three styles are The Rudder (500M), a five-panel high-crown trucker with a twill front panel and mesh sides and back; The Charter (6101M), a six-panel trucker with a mid-crown; and The Tradesman (7001), a six-panel with a high crown and flat bill made with 100% cotton twill.
Sportsman Cap & Bag (asi/88877) will bring three styles from Pukka Inc. to the wholesale industry: (L-R) The Tradesman, The Charter and The Rudder.
Pukka Inc. had previously sold in the direct-to-consumer market but was acquired by Imperial Headwear (asi/75945) in 2024.
“We’re thrilled with how these styles came together,” says Mike Hiskey, creative director for Pukka. “Our team put a great deal of thought and effort into ensuring these hats reflected the Pukka standard. We’re equally excited to introduce Pukka to the promotional market and expand our presence in the wholesale space.”
Based on 2024 North American promotional product revenue of $199.6 million, Sportsman Cap & Bag ranked ninth on Counselor’s most recent list of the largest suppliers in the industry.