News September 18, 2025
The Vernon Company Adds Rachel Kleser to National Sales Team
Kleser’s Florida-based company, Easy Peasy Promotions, will now operate as part of the Counselor Top 40 distributor but will maintain its brand and book of business.
Key Takeaways
• Easy Peasy Promotions, Rachel Kleser’s Florida-based business, founded in 2020, will now operate under The Vernon Company (asi/351700) while maintaining its brand identity and client relationships.
• The partnership was sparked by a large client request that exceeded Easy Peasy’s capacity, leading to a mutually beneficial relationship that expands Kleser’s reach while enhancing Vernon’s creative and client-focused sales force.
The Vernon Company (asi/351700), a Counselor Top 40 distributor, has welcomed Rachel Kleser of Clearwater, FL-based Easy Peasy Promotions to its national sales team.
Kleser established her company in 2020 as an engraving business and soon after began offering promo products and branded apparel. Previously, she was a marketing executive for equipment company IBIX North America Surface Technologies. Moving forward, Kleser’s company will operate under The Vernon Company’s auspices but will retain its brand, clients and operations.
Rachel Kleser, Easy Peasy Powered by The Vernon Company (asi/351700)
“Every client’s world is different, and I love learning the nuances of each business,” says Kleser. “The most rewarding part of this work is finding creative solutions, building strong relationships and growing alongside my customers.”
Kleser connected with The Vernon Company when a customer’s request for a large order exceeded her capacity. She’ll now serve both her existing clients and Vernon customers from her home office in Florida.
“We’re happy to have Rachel join our team,” says Kelli Denes, director of business development. “She’s creative, hardworking and always focused on finding the best ways to support her customers. Working with her is a pleasure, and we’re excited to see her bright future.”
Based on 2024 North American promotional products revenue of $78.5 million, The Vernon Company ranked 28th on Counselor’s most recent list of the largest distributors in the industry.