Counselor Top 40 supplier Vantage Apparel (asi/93390) is now offering the entire catalog from fellow Top 40 supplier Cutter & Buck (asi/47965) through its online stores platform. Every style is available for print-on-demand decoration by Vantage with no minimums, which the Avenel, NJ-based supplier says will allow distributors and their customers to place one-piece orders as efficiently as bulk programs.

Rob Watson, Vantage Apparel (asi/93390)

“Vantage’s web store solution is designed to simplify how distributors sell branded merchandise – faster, easier and with more flexibility,” said Rob Watson, CEO of Vantage Apparel and a member of Counselor’s Power 50 list of the most influential people in promo. “By adding Cutter & Buck to the mix, we’re delivering the industry’s largest apparel assortment on one platform – decorated on demand and ready to order with just a click.”

Vantage Webstores offer a robust assortment of apparel and hard goods, including collections from suppliers that include Vantage, iClick (asi/62124), Counselor Top 40 supplier Starline (asi/89320), Top 40 supplier SanMar (asi/84863) and Top 40 supplier S&S Activewear (asi/84358).

As an official contract decoration partner, Vantage offers free inbound freight from Cutter & Buck to any of its three U.S. facilities: Avenel, NJ; St. Louis, MO; and Santa Ana, CA. Even for non-web store orders, distributors only need a single purchase order to Vantage, with Cutter & Buck apparel and Vantage as the decorator.

Print-on-demand fulfillment is a growing trend in promo, with integrations and automation allowing distributors and decorators to streamline operations and maintain margins. Integrations with multiple suppliers allow for centralized product selection, seamless ordering and a flexible, customer-branded e-commerce experience.

“We know our customers are looking for premium brands that elevate their programs – and they want simplicity in how they deliver that experience,” said Joel Freet, CEO of Cutter & Buck. “By partnering with Vantage, we’re making it easier than ever for companies to bring Cutter & Buck into their corporate apparel, employee recognition and client gifting initiatives – with the same quality, style and service they expect from us.”

Vantage Apparel ranked 35th on Counselor’s most recent list of top suppliers, with 2024 North American promotional products revenue of $55 million. Cutter & Buck ranked 23rd, with 2024 North American promotional products revenue of $81 million.