U.K.-based distributor Wild Thang (asi/360233) has earned its B Corp certification – joining a global community of businesses that meet high standards of social and environmental performance, public transparency and legal accountability to balance profit and purpose.

Wild Thang (asi/360233), a U.K.-based distributor, has earned its B Corp certification.

With its newly earned certification, the distributor, which also has an office in Boonton, NJ, said it’s now on a mission “to deliver one world-class solution that elevates creative branded clothing, merchandise and print through more sustainable practices and ethical production.”

“We know that there is still much to be done in the future, but we are incredibly proud to be part of the B Corp community,” Wild Thang noted in a blog post about its certification. “We can’t wait to embed ourselves into this mission and are excited to stand alongside other businesses that are a genuine force for good for both people and planet.”

Wild Thang, established in 1996, said it has worked for decades toward positive social and environmental change. Back in 2023, the distributor publicly launched an eight-point long-term sustainability pledge at the Good Small Business awards.

Among its environmental, social and governance (ESG) efforts are funding reforestation projects and verified carbon avoidance projects on behalf of every staff member and for every client order. Since February 2023, the distributor said it’s planted over 65,000 trees and supported 18 verified carbon-avoidance projects, preventing the more than 4,500 tons of CO2 equivalent. Wild Thang has set a target of reaching carbon net zero by 2030.

The firm joins a short list of promo companies that have earned B Corp certification. In July, Storm Creek (asi/89879) earned B Corp certification. Last fall, Counselor Top 40 supplier Gemline (asi/56070) became the largest promo firm to earn B Corp status. Counselor Top 40 distributors Leader Promotions (asi/287087) and Genumark (asi/204588) announced their B Corp certification in January 2024 and May 2023, respectively. Other promo suppliers with B Corp certification include Botanical PaperWorks (asi/41273) Zusa (asi/99560) and Chameleon Like (asi/44558). Worldwide, more than 10,000 companies have been certified by the B Lab, according to the B Corp website.

The Do-Gooders Directory on ASI Media’s Promo for the Planet page lists other promo companies that have B Corp certification, along with various giveback programs, charitable initiatives and sustainability certifications they’ve attained. In the retail space, notable B Corps include Athleta, Allbirds, Ben & Jerry’s, Seventh Generation, Patagonia and The Body Shop.

Promo for the Planet is your destination for the latest news, biggest trends and best ideas to help build a more sustainable and socially-responsible industry.