#2 Jo-an Lantz

Geiger (asi/202900) – President/CEO

2021 Rank: #3

Industry Experience: Entire career

Previous Appearances on Power 50: 16

Leading the market’s 9th largest distributorship, Lantz’s insights are valued throughout the industry – a key reason why she’s frequently quoted in promo-focused articles and podcasts, while routinely appearing on promo leadership panels.

With deft business acumen and a compassionate, intuitive management style, Lantz steered Geiger through the darkest days of the pandemic and led the company back to strong growth in 2021. The trend has continued: Lantz, who was Counselor’s 2020 Person of the Year, says 2022 will be a record-breaker in terms of sales for Geiger, which expanded its overall team of associates by 25% this year. The company has also continued to build its presence in Europe, becoming an ever bigger player in the U.K. market in particular.

It’s all an outgrowth of Lantz’s leadership, though she’s quick to deflect praise. “I’m inspired and awed by the entire Geiger team,” she says. “My being on this list is their accomplishment. Anything I have done pales in comparison. I’m grateful, appreciative and humbled by their accomplishment.”