#9 Chris Anderson

HPG (asi/61966) – CEO

2021 Rank: #9

Industry Experience: 20 years

Previous Appearances on Power 50: 3

Anderson’s star in promo has been on the rise ever since he became CEO of Top 40 supplier HPG in 2019. Strong scores on influence from Power 50 peers and industry professionals are part of the reason the talented executive remains ensconced in the top 10 again this year.

In 2022, Anderson led HPG to launch a suite of award-winning, patent-pending sales tools, including Catalog+, Storyboard+ and Media+. “These powerful tools have been an immediate hit with distributors, and have proven to be a catalyst for sales growth,” says Anderson, whose firm expects 2022 revenue to surpass sales levels experienced in 2019, the last pre-COVID year.