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Awards

Counselor Power 50 2023: No. 17 Lance Stier & David Miller, NC Custom

Welcome to the 2023 Power 50 list, which ranks the most influential people in the industry.

Lance Stier & David Miller illustration

#17 Lance Stier & David Miller

NC Custom (asi/44900)

2022 Rank: #20


Lance StierManaging Partner/CEO

Industry Experience: 13 Years

Previous Appearances on Power 50: 5

David MillerPresident

Industry Experience: 33 Years

Previous Appearances on Power 50: 5

Lance Stier and David Miller rise three spots this year as they continue to grow their corporate program offerings. To that end, the Top 40 supplier of food gifts, hard goods and apparel welcomed Scott Anderson, previously with Facilisgroup and Top 40 supplier PCNA (asi/66887), as program business development specialist in May. It’s part of a consistent push by the duo over the past few years to diversify products and services, including partnerships with major brands like Godiva, Lindt and M&M’S and expanding kitting capabilities. That strategy has helped the company grow revenue by 5.5% between 2021 and 2022.