Goldstar (asi/73295) has debuted a single web domain: SimplyGoldstar.com.

Previously, the San Diego, CA-headquartered supplier of writing instruments, drinkware and bags operated “GoldstarPens.com” and “GoldstarEurope.com” for different geographic markets. The new single site unifies and streamlines things, executives said.

The homepage for SimplyGoldstar.com.

“This new web experience allows distributors across North America and Europe to see all of what we have to offer across each market,” said R.J. Hagel, Goldstar’s director of global marketing.

In North America, Goldstar has added more than 120 styles of drinkware and bags, many of which are debuting in Europe in Spring 2023, Hagel said. He added that dozens more items, including new writing instrument styles, are planned for autumn.

Given the breadth of products now offered, Goldstar felt the old domain with “pens” in the name failed to accurately characterize the supplier’s brand.

“The ‘pens’ in ‘GoldstarPens.com’ just didn’t represent the depth of our brand any longer, and when you think of writing instruments, drinkware or bags, we want you to think – that’s SimplyGoldstar.com,” Hagel shared.

Goldstar noted that the updated website also includes a new content platform which features trends, tips, product education and other resources that distributors can use. The site also has a security-enhanced payment portal, which was released in February. When it comes to technology at Goldstar, more upgrades are planned for later this year, the supplier said.

“This is an exciting time for our brand and furthering our vision of ‘Simplicity,’” said Hagel. “We are working hard on several projects that support an easier way of doing business, and that open the door to developing stronger inter-continental partnerships.”

Goldstar is part of Cimpress (asi/162149), a Top 40 promo distributor whose other companies include Vistaprint and former Top 40 firm National Pen. Goldstar won Counselor’s 2021 Distributor Choice Award in the pens category.

In addition to its California headquarters, Goldstar also has sales and manufacturing facilities in Tennessee, Mexico and Ireland.