VisionUSA (asi/80060) has forged a new partnership that it believes will appeal to promotional products distributors’ eco-minded end-buyers.

The Dallas, TX-based supplier has partnered with Ball Corporation, which manufactures aluminum packaging and drinkware solutions, to sell the company’s Ball Aluminum Cup in the promo market.

The cups, which are available in 12 oz. and 16 oz. versions from VisionUSA, are made with 100% recyclable aluminum and can be recycled after each use, company leaders said. VisionUSA began selling the sustainability-inspired cups in April – Earth month.

This 16oz. Ball Corporation cup available from VisionUSA is made from aluminum and is recyclable.

The supplier asserted that the cups are made and remade in the United States, adding that they have potential appeal across a variety of end-markets, such as sports and entertainment, dining and leisure events.

VisionUSA sees especially big branding potential for the cups in the months ahead as the spring and summer events season heats up.

“We are excited to partner with Ball Corporation and bring their innovative, premium and sustainable aluminum cups to our clients across the country,” said Felix Soliz, president of VisionUSA. “Not only are these cups durable and stylish, but they are also infinitely recyclable. We believe that this partnership will not only enhance the experience of event-goers but also promote sustainable practices at events.”

VisionUSA has been providing brandable merchandise for about 20 years. Other brands the supplier has partnered with include Corkcicle and Weber. VisionUSA’s offerings include drinkware, desk accessories, bags and technology items, among other products.

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